Download - University of Florida Student Persona
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UNIVERSITY OF FLORIDA
STUDENT PERSONA OVERVIEWOCTOBER, 2015
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FRANKIE THE FRESHMAN BACKGROUND:
• HIGH SCHOOL VALEDICTORIAN
• FINANCIAL ACCOUNTING MAJOR
• BOTH PARENTS WERE GATORSDEMOGRAPHICS:
• SKEWS MALE
• AGE 17-18
• STUDENT: NO INCOME
• SUBURBAN HOMETOWNIDENTIFIERS:
• VERY SCHOOL SPIRITED/GATOR FOOTBALL FAN
• TRIES TO FIND FUN THINGS TO DO IN GAINESVILLE
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FRANKIE THE FRESHMAN GOALS
• GET GOOD GRADES
• TAKE ADVANTAGE OF PROFESSIONAL OPPORTUNITIES
• EXPERIENCE SOCIAL LIFE AS A GATORCHALLENGES
• I DON’T KNOW WHERE/HOW TO MEET PEOPLE
• ADJUSTING TO COLLEGE COURSE WORK
• TIME MANAGEMENTHOW WE HELP:
• PROVIDE READILY AVAILABLE RESOURCES TO STUDENTS THAT ASSIST WITH ADJUSTING, ACADEMICS, AND SOCIAL LIFE
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FRANKIE THE FRESHMAN REAL QUOTES:• “WHAT IS A GOOD PLACE TO MAKE FRIENDS?”• “I DIDN’T EVEN HAVE TO STUDY IN HIGH SCHOOL, BUT I ACTUALLY HAVE TO IN COLLEGE.”
COMMON OBJECTIONS• I GET SO NERVOUS MEETING NEW PEOPLE• I DON’T WANT TO GO ANYWHERE ALONE• I DON’T KNOW HOW TO LEARN HOW TO STUDY
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FRANKIE THE FRESHMAN MARKETING MESSAGE• SUPPORTIVE & WELCOMING NETWORK TO ASSIST WITH ACADEMICS, CAREER DEVELOPMENT, &
WELLNESS
ELEVATOR PITCH• HERE AT THE UNIVERSITY OF FLORIDA YOU CAN EXPECT A SUPPORTIVE NETWORK WHERE WE
PROVIDE SEVERAL PROGRAMS FOR STUDENTS, WHETHER IT BE ACADEMICS, CAREER DEVELOPMENT OR WELLNESS, UF IS THERE TO LEND A HELPING HAND. E.G. OFFICE OF ACADEMIC SUPPORT (OAS), CAREER RESOURCE CENTER (CRC), AND THE COUNSELING AND WELLNESS CENTER (ASPIRE)
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SOCIAL MEDIA MESSAGING
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SOCIAL MEDIA MESSAGING
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SOCIAL MEDIA MESSAGING