UNIVERSITY OF FLORIDA

STUDENT PERSONA OVERVIEWOCTOBER, 2015

FRANKIE THE FRESHMAN BACKGROUND:

• HIGH SCHOOL VALEDICTORIAN

• FINANCIAL ACCOUNTING MAJOR

• BOTH PARENTS WERE GATORSDEMOGRAPHICS:

• SKEWS MALE

• AGE 17-18

• STUDENT: NO INCOME

• SUBURBAN HOMETOWNIDENTIFIERS:

• VERY SCHOOL SPIRITED/GATOR FOOTBALL FAN

• TRIES TO FIND FUN THINGS TO DO IN GAINESVILLE

FRANKIE THE FRESHMAN GOALS

• GET GOOD GRADES

• TAKE ADVANTAGE OF PROFESSIONAL OPPORTUNITIES

• EXPERIENCE SOCIAL LIFE AS A GATORCHALLENGES

• I DON’T KNOW WHERE/HOW TO MEET PEOPLE

• ADJUSTING TO COLLEGE COURSE WORK

• TIME MANAGEMENTHOW WE HELP:

• PROVIDE READILY AVAILABLE RESOURCES TO STUDENTS THAT ASSIST WITH ADJUSTING, ACADEMICS, AND SOCIAL LIFE

FRANKIE THE FRESHMAN REAL QUOTES:• “WHAT IS A GOOD PLACE TO MAKE FRIENDS?”• “I DIDN’T EVEN HAVE TO STUDY IN HIGH SCHOOL, BUT I ACTUALLY HAVE TO IN COLLEGE.”

COMMON OBJECTIONS• I GET SO NERVOUS MEETING NEW PEOPLE• I DON’T WANT TO GO ANYWHERE ALONE• I DON’T KNOW HOW TO LEARN HOW TO STUDY

FRANKIE THE FRESHMAN MARKETING MESSAGE• SUPPORTIVE & WELCOMING NETWORK TO ASSIST WITH ACADEMICS, CAREER DEVELOPMENT, &

WELLNESS

ELEVATOR PITCH• HERE AT THE UNIVERSITY OF FLORIDA YOU CAN EXPECT A SUPPORTIVE NETWORK WHERE WE

PROVIDE SEVERAL PROGRAMS FOR STUDENTS, WHETHER IT BE ACADEMICS, CAREER DEVELOPMENT OR WELLNESS, UF IS THERE TO LEND A HELPING HAND. E.G. OFFICE OF ACADEMIC SUPPORT (OAS), CAREER RESOURCE CENTER (CRC), AND THE COUNSELING AND WELLNESS CENTER (ASPIRE)

SOCIAL MEDIA MESSAGING

SOCIAL MEDIA MESSAGING

SOCIAL MEDIA MESSAGING