USER EXPERIENCETHE DEVIL IS IN THE DETAIL
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WHO AM I?
@ringomoss ringomoss.com
WHO AM I?
@ringomoss ringomoss.com
FULL SERVICE DIGITAL AGENCY
WHO AM I?
@ringomoss ringomoss.com
PRODUCT DESIGN DIRECTOR
WHAT IS UX?
@ringomoss ringomoss.com
WHAT IS UX?
@ringomoss ringomoss.com
Making people feel good when they are using your product. Designing emotion.
WHAT IS UX?
@ringomoss ringomoss.com
"if a website degrades the user experience too much, people will simply stay away"
- Jakob Nielsen
WHAT IS UX?
@ringomoss ringomoss.com
WHAT IS UX?
@ringomoss ringomoss.com
It is not one-size fits all. It is not the same as UI but includes UI. It is not the same as usability. It can be time-consuming and expensive. It tends to deal with big problems in large systems.
WHAT IS UX?
@ringomoss ringomoss.com
THE DETAIL
@ringomoss ringomoss.com
THE DETAIL
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“If you take care of the small things, the big things take care of themselves.”
- Emily Dickinson
THE DETAIL
@ringomoss ringomoss.com
THE DETAIL
@ringomoss ringomoss.com
THE DETAIL
@ringomoss ringomoss.com
THE DETAIL
@ringomoss ringomoss.com
THE DETAIL
@ringomoss ringomoss.com
THE DETAIL
@ringomoss ringomoss.com
THE DETAIL
@ringomoss ringomoss.com
Happy Confused Unhappy
BRAND
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BRAND
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“Brand = Experience”
- Andrew Heaton
CONVERSION
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CONVERSION
@ringomoss ringomoss.com
Sharing. Multiple locations. 36X sharing increase.
CONVERSION
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Free signups. Added button to homepage. 158% increased trial signups. Increase in paid signups.
CONVERSION
@ringomoss ringomoss.com
Lead Generation. Imagery, text, buttons. 62% Lead increase. 208% CTR increase.
Before
After
CONVERSION
@ringomoss ringomoss.com
"I'm not here to enter into a relationship. I just want to buy something.”
!
“The $300,000,000 button”
- http://www.uie.com/
TRY IT YOURSELF
@ringomoss ringomoss.com
ANY QUESTIONS?
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MORE INFO
@ringomoss ringomoss.com
MORE INFO
@ringomoss ringomoss.com
http://littlebigdetails.com/ http://www.uxmag.com/ http://www.uxbooth.com/ http://ui.stackexchange.com/ http://stackoverflow.com/ http://uxexchange.com/ http://www.uie.com/ http://www.uxmatters.com/ http://52weeksofux.com/
http://www.uie.com/ http://www.boxesandarrows.com/ http://semanticstudios.com http://www.usabilitypost.com/ http://www.ixd101.com/ http://www.uxquotes.com/ http://www.everydayux.com/ http://useit.com http://www.uxarray.com/
TOOLS
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MORE INFO
@ringomoss ringomoss.com
https://www.optimizely.com/ http://visualwebsiteoptimizer.com/ https://github.com/gregdingle/genetify/wiki http://unbounce.com/ http://www.google.com/analytics/features/content.html http://www.convert.com/ http://vanity.labnotes.org/ http://www.vertster.com/ http://www.bingocardcreator.com/abingo http://fivesecondtest.com/
THANKS
@ringomoss ringomoss.com
