Download - UserPlus BCA2010
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My ultimate product
• paper-clips
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My ultimate product
• paper-clipsMy ultimate product is the product everybody uses without thinking.
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Years of research
Eye tracking
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Years of research
Eye tracking
Observing users in a lab
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Large amounts of knowledge
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Large amounts of knowledge
Valuable knowledge is scattered over many sources such as books, blogs, papers,...
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But still...
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Even experts
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Even experts
Many countries donʼt have States, so donʼt make it a required field.
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Solution?!?Get Usability out of the lab and into the field.
Usability consultant+ Highly experienced+ External+/- Pure focus on usability- Expensive- Often difficult co-operation with development & design
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Solution?!?Get Usability out of the lab and into the field.
Educate your team+ Less expensive+/- Knowledge with the executers- Not their focus, interest- Too much info, difficult to filter
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Guidelines, design patterns & best practicesTranslate knowledge into ready to use information
elements
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Myths
Three click rule
The number of clicks isn't what is important to users, but whether or not they're successful at finding what they're seeking. (www.uie.com)
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Myths
Myth of the fold
If you use visual cues and compelling content users will scroll to see all of it. (nice example: http://iampaddy.com/lifebelow600/)
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Project related checklist
+ Link to design+ Gets knowledge out of the heads+ Scoring based on importance+ Simplifies communication- Correct interpretation needed- No advice
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Project related advice
+ Link to design+ Gets knowledge out of the heads+ Links examples to good usability practice+ Simplifies communication- Not as specific as consultancy
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UserPlus - Advisor
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