Living with a usability fetish.

Lonneke Spinhof, lonneke@userplus.org, @LonnekeSpinhof

My ultimate product

• paper-clips

My ultimate product

• paper-clipsMy ultimate product is the product everybody uses without thinking.

Years of research

Eye tracking

Years of research

Eye tracking

Observing users in a lab

Large amounts of knowledge

Large amounts of knowledge

Valuable knowledge is scattered over many sources such as books, blogs, papers,...

But still...

Even experts

Even experts

Many countries donʼt have States, so donʼt make it a required field.

Solution?!?Get Usability out of the lab and into the field.

Usability consultant+ Highly experienced+ External+/- Pure focus on usability- Expensive- Often difficult co-operation with development & design

Solution?!?Get Usability out of the lab and into the field.

Educate your team+ Less expensive+/- Knowledge with the executers- Not their focus, interest- Too much info, difficult to filter

Guidelines, design patterns & best practicesTranslate knowledge into ready to use information

elements

Myths

Three click rule

The number of clicks isn't what is important to users, but whether or not they're successful at finding what they're seeking. (www.uie.com)

Myths

Myth of the fold

If you use visual cues and compelling content users will scroll to see all of it. (nice example: http://iampaddy.com/lifebelow600/)

Project related checklist

+ Link to design+ Gets knowledge out of the heads+ Scoring based on importance+ Simplifies communication- Correct interpretation needed- No advice

Project related advice

+ Link to design+ Gets knowledge out of the heads+ Links examples to good usability practice+ Simplifies communication- Not as specific as consultancy

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