userplus bca2010
TRANSCRIPT
My ultimate product
• paper-clips
My ultimate product
• paper-clipsMy ultimate product is the product everybody uses without thinking.
Years of research
Eye tracking
Years of research
Eye tracking
Observing users in a lab
Large amounts of knowledge
Large amounts of knowledge
Valuable knowledge is scattered over many sources such as books, blogs, papers,...
But still...
Even experts
Even experts
Many countries donʼt have States, so donʼt make it a required field.
Solution?!?Get Usability out of the lab and into the field.
Usability consultant+ Highly experienced+ External+/- Pure focus on usability- Expensive- Often difficult co-operation with development & design
Solution?!?Get Usability out of the lab and into the field.
Educate your team+ Less expensive+/- Knowledge with the executers- Not their focus, interest- Too much info, difficult to filter
Guidelines, design patterns & best practicesTranslate knowledge into ready to use information
elements
Myths
Three click rule
The number of clicks isn't what is important to users, but whether or not they're successful at finding what they're seeking. (www.uie.com)
Myths
Myth of the fold
If you use visual cues and compelling content users will scroll to see all of it. (nice example: http://iampaddy.com/lifebelow600/)
Project related checklist
+ Link to design+ Gets knowledge out of the heads+ Scoring based on importance+ Simplifies communication- Correct interpretation needed- No advice
Project related advice
+ Link to design+ Gets knowledge out of the heads+ Links examples to good usability practice+ Simplifies communication- Not as specific as consultancy
UserPlus - Advisor
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