Download - Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009
![Page 1: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/1.jpg)
Using innovation models to grow the GLP business
Kip GarlandinnovationSEED
October 9th, 2009
![Page 2: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/2.jpg)
PIB Global
05000
1000015000200002500030000350004000045000
1000 900 800 700 600 500 400 300 200 100 Hoje
Fonte: J. Bradford De Long Anos atrásAnos atrás
($ Bilhões)
![Page 3: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/3.jpg)
![Page 4: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/4.jpg)
How growth really works
New Answers
New Questions
![Page 5: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/5.jpg)
Penetration
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
0
20000
40000
60000
80000
100000
120000
140000
160000Better Burning
Illuminate
![Page 6: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/6.jpg)
![Page 7: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/7.jpg)
![Page 8: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/8.jpg)
iPERSPECTIVES iCOMPETENCIESiBELIEFS
![Page 9: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/9.jpg)
Bem Estar
Cuidar
Preparar
Alimentar
“Saudar”
Congelar
![Page 10: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/10.jpg)
Passado Hoje Futuro
Pro
po
sta
de
Val
or
Conveniência
Marca
Lixo
/ Esg
oto
O Futuro que AceitamosDesign
Água
Energ
ia
O Futuro que Criamos
Eco-House
![Page 11: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/11.jpg)
![Page 12: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/12.jpg)
![Page 13: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/13.jpg)
New GLP business models as an Emergent Strategy
$
100
Starting Point
Investment 1
Investment 2
Investment 2
Investment 1
0
![Page 14: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/14.jpg)
Using innovation models to develop the GLP marketTraditional ApproachFind New Answers
• Analysis• Recommendation• Decision• Launch• Adjustment
Consulting Role – Analysis Client Role – Decision
Result – Reinforce existing BM
• Stimulate• Create• Test• Design• Format new Business Model
Consulting Role – Process Client Role – New Thinking
Result – New Revenue Streams / Biz Models
Why Innovation approach?
•Wider range of options – New Possibilities that are not revealed by existing data•Differentiation – Does not principally rely on facts known by everyone•Engagement – Involves executives / staff in the thinking / creation process•Learning by doing – Test new approaches in real contexts
Innovation ApproachDiscover New Questions
![Page 15: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/15.jpg)
As 10 coisas que você nunca ouviria um cliente dizer sobre a Evonik?
![Page 16: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/16.jpg)
Maiores indignações do consumidor
3. Quais são as vulnerabilidades que existem nestas crenças?
![Page 17: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/17.jpg)
Principais necessidades não resolvidas do consumidor
3. Quais são as vulnerabilidades que existem nestas crenças?
![Page 18: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/18.jpg)
GLP INDUSTRY GROWTH INNOVATION BLUEPRINT
A New ApproachNew insights
aboutwhat really going on in
people’s lives
A Common Language•Moving Beyond Distribution Models & One-Off Solutions•A clear understanding of Business Model innovation•New methodologies and approaches
Demonstration ProjectsBusiness Model
Innovation
What are importantnew questions?
Experiment to develop new business models…
![Page 19: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/19.jpg)
Innovation Approach
New GLP Business Models
Descontinuidades
Fronteiras
Experiências
Motor Econômico
Ortodoxias
NewValue
Stimulate Create Test Design Pilot
NewRevenueStreams
- BM Perform
![Page 20: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/20.jpg)
![Page 21: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/21.jpg)
![Page 22: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/22.jpg)
![Page 23: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/23.jpg)
![Page 24: Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009](https://reader036.vdocument.in/reader036/viewer/2022062512/552fc15e497959413d8e5810/html5/thumbnails/24.jpg)
Using innovation models to grow the GLP business
Kip GarlandinnovationSEED
October 9th, 2009