using innovation models to grow the glp business kip garland innovationseed october 9 th, 2009
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Using innovation models to grow the GLP business
Kip GarlandinnovationSEED
October 9th, 2009
PIB Global
05000
1000015000200002500030000350004000045000
1000 900 800 700 600 500 400 300 200 100 Hoje
Fonte: J. Bradford De Long Anos atrásAnos atrás
($ Bilhões)
How growth really works
New Answers
New Questions
Penetration
0
50.000
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200.000
250.000
300.000
350.000
0
20000
40000
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100000
120000
140000
160000Better Burning
Illuminate
iPERSPECTIVES iCOMPETENCIESiBELIEFS
Bem Estar
Cuidar
Preparar
Alimentar
“Saudar”
Congelar
Passado Hoje Futuro
Pro
po
sta
de
Val
or
Conveniência
Marca
Lixo
/ Esg
oto
O Futuro que AceitamosDesign
Água
Energ
ia
O Futuro que Criamos
Eco-House
New GLP business models as an Emergent Strategy
$
100
Starting Point
Investment 1
Investment 2
Investment 2
Investment 1
0
Using innovation models to develop the GLP marketTraditional ApproachFind New Answers
• Analysis• Recommendation• Decision• Launch• Adjustment
Consulting Role – Analysis Client Role – Decision
Result – Reinforce existing BM
• Stimulate• Create• Test• Design• Format new Business Model
Consulting Role – Process Client Role – New Thinking
Result – New Revenue Streams / Biz Models
Why Innovation approach?
•Wider range of options – New Possibilities that are not revealed by existing data•Differentiation – Does not principally rely on facts known by everyone•Engagement – Involves executives / staff in the thinking / creation process•Learning by doing – Test new approaches in real contexts
Innovation ApproachDiscover New Questions
As 10 coisas que você nunca ouviria um cliente dizer sobre a Evonik?
Maiores indignações do consumidor
3. Quais são as vulnerabilidades que existem nestas crenças?
Principais necessidades não resolvidas do consumidor
3. Quais são as vulnerabilidades que existem nestas crenças?
GLP INDUSTRY GROWTH INNOVATION BLUEPRINT
A New ApproachNew insights
aboutwhat really going on in
people’s lives
A Common Language•Moving Beyond Distribution Models & One-Off Solutions•A clear understanding of Business Model innovation•New methodologies and approaches
Demonstration ProjectsBusiness Model
Innovation
What are importantnew questions?
Experiment to develop new business models…
Innovation Approach
New GLP Business Models
Descontinuidades
Fronteiras
Experiências
Motor Econômico
Ortodoxias
NewValue
Stimulate Create Test Design Pilot
NewRevenueStreams
- BM Perform
Using innovation models to grow the GLP business
Kip GarlandinnovationSEED
October 9th, 2009