USING REAL-TIME LABOR MARKET INFORMATION IN APPLIED RESEARCH
Mark WhiteRonald Kelly
June 5, 2012
OBJECTIVES Introduce you to Real-Time Labor Market
Information (LMI)
Expose you to how others have used Real-Time LMI in their research efforts
Provide you with the opportunity to use several different Real-Time LMI tools
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PLEASE TELL US: Who you are
Your prior experience with Real-Time LMI
One thing you hope to get out of today
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WHAT IS REAL-TIME LMI?4
IN THIS SECTION, WE WILL DISCUSS: Real-Time LMI basics
Things to consider when using Real-Time LMI
Applications for Real-Time LMI
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REAL-TIME LMI BASICS6
WHAT IS REAL-TIME LMI? Relatively new data source
Aggregates online job postings into one database
Gives comprehensive picture of current hiring (with some biases)
Utilizes thousands of existing data sources
Provides the most current analysis of hiring trends
HOW IS IT COLLECTED? Spidering of Internet Job Boards
Job postings collected daily from thousands of online job boards
Information is extracted from job adverts and then categorized according to industry, occupation, geography, skills, etc. to assist turn into analytical elements
Quality control procedures are implemented Adverts posted in multiple places are deduplicated Some vendors remove adverts with inappropriate content Some vendors benchmark Real-Time data to public data sources
(e.g., BLS Job Opening and Labor Turnover Survey--JOLTS)
Data are placed in a searchable database
Private Internet job boardse.g., Monster.com,
Indeed.com Public job boards
e.g., usajobs.gov, NC Job Connector
Newspaper ads Corporate sites
Government and military sites
Education institutions
Volunteer sites Recruiter sites Chambers of
commerce
TYPES OF SITES BEING SPIDERED
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Source: John Dorrer and Myriam Milfort, Jobs for the Future, Vendor Product Review: A Consumer’s Guide to Real-Time Labor Market Information, April 2012
WHAT’S IN A JOB ADVERTISEMENT?
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Job Title: Software EngineerSOC: Software developers and programmers(15-1130)
Education and experience
Specific skills
BenefitsJob tasks
Company name and location
Industry: Manufacturing (NAICS 31-33)
http://jobview.monster.com/Software-Engineer-Job-Rochester-NY-110302486.aspx
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Job Title: BrewerSOC: Food Batchmaker (51-3092)
Employer Name: Dogfish Head Craft BreweryNAICS: Breweries (31212)
Education: Associates DegreeExperience: 2 yearsCertification: Professional Brewers Certificate?
Job skills and physical requirements
Location: DelawareHow many positions are available?
http://www.dogfish.com/company/jobs/index.htm
NOT ALL JOB ADVERTS ARE CLEAR CUT
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How many is MANY?! Where?!
http://www.usajobs.gov/GetJob/ViewDetails/310926400
Geography Employer name Industry (NAICS) Occupation (SOC) Job title Skills Certifications
Educational requirements
Necessary experience
Job type Wage and salary Number of
available positions
EXAMPLES OF ELEMENTS CODED BY REAL-TIME LMI PROVIDERS
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Source: John Dorrer and Myriam Milfort, Jobs for the Future, Vendor Product Review: A Consumer’s Guide to Real-Time Labor Market Information, April 2012
THINGS TO CONSIDER WHEN USING REAL-TIME LMI
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IMPORTANT CAVEATS WHEN USING REAL-TIME LMI Reflects new hiring activity, not overall
employment
Does not reflect 100% of new hiring activity
Postings for low-skilled jobs are often underrepresented in the data because they are not posted on the internet
Ambiguity in job titles and acronyms Engineer: Someone who drives a train, or someone who
designs trains? MPA: Masters of Public Administration or Master of
Professional Accountancy?
IMPORTANT CAVEATS WHEN USING REAL-TIME LMI Not the complete picture that BLS might produce
If your search is too specific, there may be insufficient data
Salary estimates should be carefully evaluated for accuracy
Be careful with time series data Proportions maybe, types of jobs, not overall job counts Avoid trending of overall job counts
Know your local trends—education may be influenced by large local employers (e.g., John Deere in Cedar Falls, IA)
WHAT DISTINGUISHES IT AS A DATA SOURCE? Timeliness – the data reflects hiring activity
happening now Reflects current in-demand experience levels,
education requirements, skills/certifications
Not based on estimates or projections
Does not require active employer participation
Key word searches allow us to find information on new and emerging industries and occupations Industries: Nanotechnology Occupations: Wind Turbine Technicians
REAL-TIME LMI IS NOT A SILVER BULLET, IT COMPLEMENTS OTHER TYPES OF DATA
Short Term Long Term
Seco
ndar
y Da
taPr
imar
y Da
ta
Direct Business Input
Industry Surveys
“Real Time” Labor Market Information
Economic, Workforce and Education Data
APPLICATIONS OF REAL-TIME LMI
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POTENTIAL AREAS FOR REAL-TIME APPLICATIONS Economic and workforce planning
Curriculum planning and design
Business outreach and retention
Individual counseling and career guidance
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ECONOMIC AND WORKFORCE PLANNING Allow better understanding of current hiring conditions
in your state or region Identify industries and specific companies that are hiring
Indicate what jobs area companies need to fill
Show where employment growth is occurring in the region
Identify the key skills and certifications needed
Uncover what other places have similar skill demands
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CURRICULUM PLANNING AND DESIGN Show where the demand is for occupations,
skills and certifications Can guide education and training partners in
their program/course offerings Provide insight into the scale of the offerings
Real-Time LMI can also confirm or refute the insights of experts or anecdotal evidence
Help institutions identify potential private sector partners
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BUSINESS OUTREACH AND RETENTION Real-Time LMI can inform outreach efforts by
identifying growth industries and companies
Could focus outreach efforts around employers: That are hiring That hire specific kinds of workers That demand specific types of skills
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INDIVIDUAL COUNSELING AND CAREER GUIDANCE Help identify specific job opportunities
Show areas of demand for transitioning workers What jobs require similar skills?
Set expectations on salaries and requirements What’s the going rate? Do I have what it takes?
Guidance on career planning
Description of common job activities
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QUESTIONS?
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CASE STUDIES OF REAL-TIME LMI IN PRACTICE
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NEW YORK STATE’S “SMART JOB LEADS” REAL-TIME MATCHING SYSTEMJim Held, Empire State Development27
USING REAL-TIME LMI FOR REEMPLOYMENT AND BUSINESS OUTREACHRebecca Rust, Florida Department of Economic Opportunity
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ARE THERE JOBS AVAILABLE IN MANUFACTURING?Mark White, Center for Regional Economic Competitiveness
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UNDERSTANDING JOB DEMAND IN MANUFACTURING
The project had several objectives: To better understand the scope and scale of
hiring within the US manufacturing sector To influence the image of manufacturing jobs
Production jobs are a small proportion of the total Dispel notion that manufacturing jobs are all low-skill
jobs Test the potential of real-time LMI for doing
applied economic research
This project was done in support of NIST Manufacturing Extension Partnership (MEP)
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Source: Burning Glass Labor Insight Center for Regional Economic Competitiveness
AvailableMFG Jobs
15K
35K
*Total Available Jobs: 668,744*Classified: 475,134*Unclassified: 193,610
Available Manufacturing Jobs by MSA(January 1 to June 30, 2011)
INDUSTRIES THAT ARE HIRING
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Industry Openings% of Total Openings
Computer & Peripheral Equipment 64,557 9.7%Aerospace Product & Parts 50,870 7.6%Pharmaceutical & Medicine 46,227 6.9%Navigational, Measuring, Electromedical, & Control Instruments 23,807 3.6%Beverage 22,783 3.4%Communications Equipment 21,172 3.2%Semiconductor & Other Electronic Component 20,149 3.0%Medical Equipment & Supplies 17,651 2.6%Motor Vehicle Parts 16,147 2.4%Commercial & Service Industry Machinery 11,472 1.7%
All Manufacturing Openings
Industry Openings% of Total Openings
Pharmaceutical & Medicine 2,253 4.1%Aerospace Product & Parts 1,859 3.4%Machine Shops; Turned Product; and Screw, Nut, & Bolt 1,764 3.2%Bakeries & Tortilla 1,707 3.1%Beverage 1,487 2.7%Printing & Related Support 1,287 2.3%Motor Vehicle Parts 1,135 2.1%Medical Equipment & Supplies 1,121 2.0%Navigational, Measuring, Electromedical, & Control Instruments 1,097 2.0%Agriculture, Construction, & Mining Machinery 985 1.8%
Production Openings
IN-DEMAND JOBS
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Title Openings% of Total Openings Title Openings
% of Total Openings
Sales Representative 16,936 2.5% Production Supervisor 4,314 7.9%Software Engineer 8,695 1.3% Machinist 2,469 4.5%Manufacturing Engineer 8,667 1.3% CNC Machinist 1,786 3.3%Account Executive 8,021 1.2% Plant Manager 1,398 2.6%Intern 7,025 1.1% Machine Operator 1,189 2.2%Account Manager 6,783 1.0% Manufacturing Supervisor 977 1.8%Merchandiser 6,282 0.9% Production Worker 893 1.6%Systems Engineer 5,867 0.9% Welder 770 1.4%Process Engineer 4,640 0.7% CNC Programmer 726 1.3%Quality Engineer 4,405 0.7% Assembler 665 1.2%
All Manufacturing Openings Production Openings
MANUFACTURERS THAT ARE HIRING
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Company Openings% of Total Openings Company Openings
% of Total Openings
IBM 18,257 2.7% OnSite Company Inc. 1,172 2.1%Lockheed Martin Corp. 13,699 2.0% Coca-Cola Enterprises Inc. 461 0.8%Northrop Grumman 9,354 1.4% Lockheed Martin Corp. 351 0.6%PepsiCo Inc. 9,203 1.4% Johnson Controls Inc. 331 0.6%Hewlett-Packard 7,133 1.1% PepsiCo Inc. 323 0.6%Dell 6,824 1.0% Eaton Corp. 321 0.6%Siemens 6,656 1.0% Siemens 317 0.6%L3 Communications Holding Inc. 6,080 0.9% Honeywell 310 0.6%Crossmark Printing Inc. 5,435 0.8% IBM 287 0.5%Coca-Cola Enterprises Inc. 5,267 0.8% eProduction Solutions 278 0.5%
All Manufacturing Openings Production Openings
CERTIFICATIONS?
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Certification Openings% of Total Openings
Project Management Certification 5,395 0.8%Six Sigma 4,036 0.6%Commercial Driver's License 3,825 0.6%American Production & Inventory Control Society Certification 2,314 0.3%Forklift Operator Certification 2,165 0.3%Black Belt 2,147 0.3%Green Belt 2,108 0.3%Certified Public Accountant 2,065 0.3%Certified Quality Engineer 1,398 0.2%Microsoft Certified Systems Engineer 1,385 0.2%
All Manufacturing Openings
Certification Openings% of Total Openings
Forklift Operator Certification 491 0.9%Six Sigma 245 0.4%Black Belt 237 0.4%Green Belt 147 0.3%Welding Certification 140 0.3%American Society for Quality Certification 124 0.2%Commercial Driver's License 79 0.1%Soldering Certification 76 0.1%Certified Quality Engineer 70 0.1%Project Management Certification 52 0.1%
Production Openings
ARIZONA’S GREEN JOBS VACANCY STUDYRon Kelly, C2ER 36
JOB VACANCY ANALYSIS Available jobs question included in Arizona
Green Jobs Survey Real-time LMI used to supplement data obtained
through the survey
Analysis of Arizona-based job postings from May to October 2010 Same time period as Arizona Green Jobs Survey Included an analysis of associated job posting
characteristics and geographic concentration
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ARIZONA JOB POSTINGS MAY – OCT 2010
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Number of Green & Non-Green Jobs
May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Total May-Oct. 2010
Total 38,596 35,281 42,692 54,534 45,311 59,780 276,194 Non-Green Jobs 37,805 34,704 41,958 53,440 44,434 58,589 270,930
Green Jobs 791 577 734 1,094 877 1,191 5,264 Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010
TOP EMPLOYERS WITH ADVERTISED GREEN EMPLOYMENT OPPORTUNITIES
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Top Arizona Employers Advertising Green Jobs, May to October 2010
General Electric Freeport-McMoran Copper & Gold Waste Management of Arizona University of Arizona Calibre System Incorporated Arizona State University City of Phoenix First Solar WI Gore & Associates Cracker Barrel Honeywell Marriott Catholic Healthcare West A&P HDR Incorporated U.S. Bancorp Metrologic Instrument Incorporated Jones Lang LaSalle
REGIONAL ANALYSIS
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Geographic Distribution of Available Web-Posted Green and Non-Green Jobs
Region
Total Job Openings
May 2010 to October
2010 Non-Green
Job Openings Green Job Openings
Green Jobs as a
Proportion of all Job Openings
Northern Region 19,406 18,925 481 2.5% Central Region 197,231 193,745 3,486 1.8%
Southern Region 59,557 58,260 1,297 2.2% Total 276,194 270,930 5,264 1.9%
Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010
REGIONAL ANALYSIS CONTINUED
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Proportion of Available Jobs by Region
Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010
22%
72%
7%
25%
66%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Southern Region
Central Region
Northern Region
Green Jobs Non-Green Jobs
GREEN JOB POSTINGS BY CATEGORY
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Distribution of Green Job Openings by Economic Activity
Economic Activity Area (Clusters of Green Industries)
Number of Green Jobs
% of Available Green Jobs
Pollution Reduction & Removal, Greenhouse Gas Reduction, and Recycling & Reuse
2,874 34%
Natural Resources Conservation 2,310 28% Energy Efficiency 1,540 18% Environmental Compliance, Education & Training, and Public Awareness
897 11%
Energy From Renewable Sources 724 9%
Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010; BLS Green Sectors
GREEN JOB POSTINGS BY CATEGORY DURING THE STUDY PERIOD
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Change in Distribution of Available Green Jobs by Economic Activity
Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010
0
100
200
300
400
500
600
700
800
May Jun Jul Aug Sep Oct
2010
Pollution Reduction & Removal, Greenhouse Gas Reduction, & Recycling & ReuseNatural Resources ConservationEnergy EfficiencyEnvironmental Compliance, Education & Training, and Public AwarenessEnergy From Renewable Sources
Job
Ope
ning
s
EDUCATION AND WAGE PROFILE
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Education and Wage Profile of Available Arizona Job Openings
Education Required
Non-Green Job
Distribution
Non-Green Jobs
Median Salary
Green Job Distribution
Green Jobs Median Salary
Median Salary, All Jobs
High School 17% $27,040 19% $33,761 $27,040
Post Secondary/Some College 5% $43,680 6% $44,699 $43,680
Bachelor's Degree 25% $63,525 50% $67,600 $63,525
Graduate/Professional Degree 3% $60,000 7% $58,500 $60,000
No Education Requirement Listed 62% $39,270 37% $49,500 $39,520
Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010
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Wage Profile of the 20 Most In-Demand Green Occupations in Arizona
SOC Code Occupation Total Number of Green Jobs
Percentage of Jobs Requiring Less than BA
(excluding no-requirement)
Median Salary
00-0000 All Green Jobs 5,264 32.0% $52,993
11-9041 Engineering Managers 68 6.7% $115,000
27-2012 Producers and Directors 53 9.3% $105,000
19-2042 Geoscientists, Except Hydrologists and Geographers
82 0.0% $100,000
11-9021 Construction Managers 170 10.3% $95,750
41-4012 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
183 30.4% $95,000
19-3051 Urban and Regional Planners 50 5.1% $86,250
17-2071 Electrical Engineers 58 18.9% $80,000
49-1011 First-Line Supervisors/Managers of Mechanics, Installers, and Repairers
55 45.5% $74,173
17-2051 Civil Engineers 152 9.3% $73,429
41-1011 First-Line Supervisors/Managers of Retail Sales Workers
133 34.0% $70,465
17-2151 Mining and Geological Engineers, Including Mining Safety Engineers
82 2.7% $67,500
19-2041 Environmental Scientists and Specialists, Including Health
96 9.5% $66,300
51-1011 First-Line Supervisors/Managers of Production and Operating Workers
93 32.9% $66,000
17-2081 Environmental Engineers 174 17.1% $64,870
17-2141 Mechanical Engineers 135 8.3% $60,261
19-4091 Environmental Science and Protection Technicians, Including Health
60 57.1% $45,692
49-9042 Maintenance and Repair Workers, General
178 94.3% $43,997
51-9061 Inspectors, Testers, Sorters, Samplers, and Weighers
99 50.8% $43,680
25-1199 Postsecondary Teachers, All Other 50 8.7% $40,199
39-2021 Nonfarm Animal Caretakers 56 NA $37,086
Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010
KEY FINDINGS Demand for green employment is
concentrated in service industries
A large number of the current green job postings frequently require previous experience, a high level of education, as well as certification
Salaries are greater for experienced green workers
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ACCESSING CURRENT LABO(U)R MARKET DATA IN CANADAMark White, Center for Regional Economic Competitiveness
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ACCESSING CURRENT LABO(U)R MARKET INFORMATION FOR CHATHAM-KENT, ONTARIO Research was done in support of a workforce
strategy process in Chatham-Kent, Ontario in 2011
Only available data are from Stats Canada and are based on the 2006 Census Supplemented by CREC estimates in an attempt
to provide more current information
Real-Time data were used to fill the data vacuum, and provide a more current snapshot of workforce demand
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JOBS CURRENTLY ADVERTISED ONLINECHATHAM-KENT, APRIL 1, 2011
Chatham-Kent Job Postings
198 available jobs posted 176 full-time
Location within Chatham-Kent: Wallaceburg, ON—59 jobs Tilbury, ON—43 jobs Ridgetown, ON—26 jobs Chatham-Kent—21 jobs
Industries hiring: Manufacturing – 33 jobs Healthcare & Social Assistance –
8 jobs “Not Categorized by industry” –
116 jobs
Occupation Mix
Sales & Services (44 jobs) wholesale sales reps retail salespeople
Business, Finance & Admin (35 jobs) auditors, accountants and investment
professionals finance and insurance clerks
Natural and Applied science and Related (25 jobs) civil, mechanical, electrical and
chemical engineers computer and information systems
professionalsSource: Wanted Analytics
DRAFT
CURRENT WEB-BASED JOB OPPORTUNITIES ADVERTISED IN CHATHAM-KENT AND ITS NEIGHBORING AREAS
5,531
3,447
863
198
0
1,000
2,000
3,000
4,000
5,000
6,000
London Middlesex Windsor Essex Sarnia Lambton Chatham-Kent
Inte
rnet
-bas
ed jo
b po
sting
s (pa
st 1
20 d
ays)
Source: Wanted Analytics, April 1, 2011
DRAFT
CURRENT WEB-BASED MANUFACTURING JOB OPPORTUNITIES ADVERTISED IN CHATHAM-KENT AND ITS NEIGHBORING AREAS
363 364
4633
0
50
100
150
200
250
300
350
400
London Middlesex Windsor Essex Sarnia Lambton Chatham-Kent
Inte
rnet
-bas
ed jo
b po
sting
s (pa
st 1
20 d
ays)
Source: Wanted Analytics, April 1, 2011
VENDOR LED EXERCISES52
BURNING GLASS53
GEOGRAPHIC SOLUTIONS54
HELP WANTED ON-LINE55
YOUR THOUGHTS ON REAL-TIME LMI
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SOME THOUGHTS Real-Time LMI is not a silver bullet. It
complements other data sources, rather than replacing them.
Always validate your findings.
Before buying, check with other users on their experience with Real-Time LMI.
Can’t afford Real-Time LMI? Make a friend! Or many friends!
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NOW THAT YOU’VE BEEN EXPOSED TO REAL-TIME LMI RESEARCH, TELL US: Will you use Real-Time LMI in the future?
What kinds of Real-Time based projects would you like to undertake in your state/region/community?
What applications for Real-Time LMI do you see that we haven’t discussed today?
Do you have any remaining questions about Real-Time LMI?
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THANK YOU Mark C. White
Ron Kelly [email protected]
Also check out this report by Jobs for the Future: http://
www.jff.org/publications/education/vendor-product-review-consumers-guide-re/1417
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