USING REAL-TIME LABOR MARKET INFORMATION IN APPLIED RESEARCH

Mark WhiteRonald Kelly

June 5, 2012

OBJECTIVES Introduce you to Real-Time Labor Market

Information (LMI)

Expose you to how others have used Real-Time LMI in their research efforts

Provide you with the opportunity to use several different Real-Time LMI tools

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PLEASE TELL US: Who you are

Your prior experience with Real-Time LMI

One thing you hope to get out of today

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WHAT IS REAL-TIME LMI?4

IN THIS SECTION, WE WILL DISCUSS: Real-Time LMI basics

Things to consider when using Real-Time LMI

Applications for Real-Time LMI

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REAL-TIME LMI BASICS6

WHAT IS REAL-TIME LMI? Relatively new data source

Aggregates online job postings into one database

Gives comprehensive picture of current hiring (with some biases)

Utilizes thousands of existing data sources

Provides the most current analysis of hiring trends

HOW IS IT COLLECTED? Spidering of Internet Job Boards

Job postings collected daily from thousands of online job boards

Information is extracted from job adverts and then categorized according to industry, occupation, geography, skills, etc. to assist turn into analytical elements

Quality control procedures are implemented Adverts posted in multiple places are deduplicated Some vendors remove adverts with inappropriate content Some vendors benchmark Real-Time data to public data sources

(e.g., BLS Job Opening and Labor Turnover Survey--JOLTS)

Data are placed in a searchable database

Private Internet job boardse.g., Monster.com,

Indeed.com Public job boards

e.g., usajobs.gov, NC Job Connector

Newspaper ads Corporate sites

Government and military sites

Education institutions

Volunteer sites Recruiter sites Chambers of

commerce

TYPES OF SITES BEING SPIDERED

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Source: John Dorrer and Myriam Milfort, Jobs for the Future, Vendor Product Review: A Consumer’s Guide to Real-Time Labor Market Information, April 2012

WHAT’S IN A JOB ADVERTISEMENT?

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Job Title: Software EngineerSOC: Software developers and programmers(15-1130)

Education and experience

Specific skills

BenefitsJob tasks

Company name and location

Industry: Manufacturing (NAICS 31-33)

http://jobview.monster.com/Software-Engineer-Job-Rochester-NY-110302486.aspx

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Job Title: BrewerSOC: Food Batchmaker (51-3092)

Employer Name: Dogfish Head Craft BreweryNAICS: Breweries (31212)

Education: Associates DegreeExperience: 2 yearsCertification: Professional Brewers Certificate?

Job skills and physical requirements

Location: DelawareHow many positions are available?

http://www.dogfish.com/company/jobs/index.htm

NOT ALL JOB ADVERTS ARE CLEAR CUT

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How many is MANY?! Where?!

http://www.usajobs.gov/GetJob/ViewDetails/310926400

Geography Employer name Industry (NAICS) Occupation (SOC) Job title Skills Certifications

Educational requirements

Necessary experience

Job type Wage and salary Number of

available positions

EXAMPLES OF ELEMENTS CODED BY REAL-TIME LMI PROVIDERS

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Source: John Dorrer and Myriam Milfort, Jobs for the Future, Vendor Product Review: A Consumer’s Guide to Real-Time Labor Market Information, April 2012

THINGS TO CONSIDER WHEN USING REAL-TIME LMI

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IMPORTANT CAVEATS WHEN USING REAL-TIME LMI Reflects new hiring activity, not overall

employment

Does not reflect 100% of new hiring activity

Postings for low-skilled jobs are often underrepresented in the data because they are not posted on the internet

Ambiguity in job titles and acronyms Engineer: Someone who drives a train, or someone who

designs trains? MPA: Masters of Public Administration or Master of

Professional Accountancy?

IMPORTANT CAVEATS WHEN USING REAL-TIME LMI Not the complete picture that BLS might produce

If your search is too specific, there may be insufficient data

Salary estimates should be carefully evaluated for accuracy

Be careful with time series data Proportions maybe, types of jobs, not overall job counts Avoid trending of overall job counts

Know your local trends—education may be influenced by large local employers (e.g., John Deere in Cedar Falls, IA)

WHAT DISTINGUISHES IT AS A DATA SOURCE? Timeliness – the data reflects hiring activity

happening now Reflects current in-demand experience levels,

education requirements, skills/certifications

Not based on estimates or projections

Does not require active employer participation

Key word searches allow us to find information on new and emerging industries and occupations Industries: Nanotechnology Occupations: Wind Turbine Technicians

REAL-TIME LMI IS NOT A SILVER BULLET, IT COMPLEMENTS OTHER TYPES OF DATA

Short Term Long Term

Seco

ndar

y Da

taPr

imar

y Da

ta

Direct Business Input

Industry Surveys

“Real Time” Labor Market Information

Economic, Workforce and Education Data

APPLICATIONS OF REAL-TIME LMI

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POTENTIAL AREAS FOR REAL-TIME APPLICATIONS Economic and workforce planning

Curriculum planning and design

Business outreach and retention

Individual counseling and career guidance

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ECONOMIC AND WORKFORCE PLANNING Allow better understanding of current hiring conditions

in your state or region Identify industries and specific companies that are hiring

Indicate what jobs area companies need to fill

Show where employment growth is occurring in the region

Identify the key skills and certifications needed

Uncover what other places have similar skill demands

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CURRICULUM PLANNING AND DESIGN Show where the demand is for occupations,

skills and certifications Can guide education and training partners in

their program/course offerings Provide insight into the scale of the offerings

Real-Time LMI can also confirm or refute the insights of experts or anecdotal evidence

Help institutions identify potential private sector partners

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BUSINESS OUTREACH AND RETENTION Real-Time LMI can inform outreach efforts by

identifying growth industries and companies

Could focus outreach efforts around employers: That are hiring That hire specific kinds of workers That demand specific types of skills

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INDIVIDUAL COUNSELING AND CAREER GUIDANCE Help identify specific job opportunities

Show areas of demand for transitioning workers What jobs require similar skills?

Set expectations on salaries and requirements What’s the going rate? Do I have what it takes?

Guidance on career planning

Description of common job activities

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QUESTIONS?

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CASE STUDIES OF REAL-TIME LMI IN PRACTICE

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NEW YORK STATE’S “SMART JOB LEADS” REAL-TIME MATCHING SYSTEMJim Held, Empire State Development27

USING REAL-TIME LMI FOR REEMPLOYMENT AND BUSINESS OUTREACHRebecca Rust, Florida Department of Economic Opportunity

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ARE THERE JOBS AVAILABLE IN MANUFACTURING?Mark White, Center for Regional Economic Competitiveness

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UNDERSTANDING JOB DEMAND IN MANUFACTURING

The project had several objectives: To better understand the scope and scale of

hiring within the US manufacturing sector To influence the image of manufacturing jobs

Production jobs are a small proportion of the total Dispel notion that manufacturing jobs are all low-skill

jobs Test the potential of real-time LMI for doing

applied economic research

This project was done in support of NIST Manufacturing Extension Partnership (MEP)

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Source: Burning Glass Labor Insight Center for Regional Economic Competitiveness

AvailableMFG Jobs

15K

35K

*Total Available Jobs: 668,744*Classified: 475,134*Unclassified: 193,610

Available Manufacturing Jobs by MSA(January 1 to June 30, 2011)

INDUSTRIES THAT ARE HIRING

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Industry Openings% of Total Openings

Computer & Peripheral Equipment 64,557 9.7%Aerospace Product & Parts 50,870 7.6%Pharmaceutical & Medicine 46,227 6.9%Navigational, Measuring, Electromedical, & Control Instruments 23,807 3.6%Beverage 22,783 3.4%Communications Equipment 21,172 3.2%Semiconductor & Other Electronic Component 20,149 3.0%Medical Equipment & Supplies 17,651 2.6%Motor Vehicle Parts 16,147 2.4%Commercial & Service Industry Machinery 11,472 1.7%

All Manufacturing Openings

Industry Openings% of Total Openings

Pharmaceutical & Medicine 2,253 4.1%Aerospace Product & Parts 1,859 3.4%Machine Shops; Turned Product; and Screw, Nut, & Bolt 1,764 3.2%Bakeries & Tortilla 1,707 3.1%Beverage 1,487 2.7%Printing & Related Support 1,287 2.3%Motor Vehicle Parts 1,135 2.1%Medical Equipment & Supplies 1,121 2.0%Navigational, Measuring, Electromedical, & Control Instruments 1,097 2.0%Agriculture, Construction, & Mining Machinery 985 1.8%

Production Openings

IN-DEMAND JOBS

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Title Openings% of Total Openings Title Openings

% of Total Openings

Sales Representative 16,936 2.5% Production Supervisor 4,314 7.9%Software Engineer 8,695 1.3% Machinist 2,469 4.5%Manufacturing Engineer 8,667 1.3% CNC Machinist 1,786 3.3%Account Executive 8,021 1.2% Plant Manager 1,398 2.6%Intern 7,025 1.1% Machine Operator 1,189 2.2%Account Manager 6,783 1.0% Manufacturing Supervisor 977 1.8%Merchandiser 6,282 0.9% Production Worker 893 1.6%Systems Engineer 5,867 0.9% Welder 770 1.4%Process Engineer 4,640 0.7% CNC Programmer 726 1.3%Quality Engineer 4,405 0.7% Assembler 665 1.2%

All Manufacturing Openings Production Openings

MANUFACTURERS THAT ARE HIRING

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Company Openings% of Total Openings Company Openings

% of Total Openings

IBM 18,257 2.7% OnSite Company Inc. 1,172 2.1%Lockheed Martin Corp. 13,699 2.0% Coca-Cola Enterprises Inc. 461 0.8%Northrop Grumman 9,354 1.4% Lockheed Martin Corp. 351 0.6%PepsiCo Inc. 9,203 1.4% Johnson Controls Inc. 331 0.6%Hewlett-Packard 7,133 1.1% PepsiCo Inc. 323 0.6%Dell 6,824 1.0% Eaton Corp. 321 0.6%Siemens 6,656 1.0% Siemens 317 0.6%L3 Communications Holding Inc. 6,080 0.9% Honeywell 310 0.6%Crossmark Printing Inc. 5,435 0.8% IBM 287 0.5%Coca-Cola Enterprises Inc. 5,267 0.8% eProduction Solutions 278 0.5%

All Manufacturing Openings Production Openings

CERTIFICATIONS?

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Certification Openings% of Total Openings

Project Management Certification 5,395 0.8%Six Sigma 4,036 0.6%Commercial Driver's License 3,825 0.6%American Production & Inventory Control Society Certification 2,314 0.3%Forklift Operator Certification 2,165 0.3%Black Belt 2,147 0.3%Green Belt 2,108 0.3%Certified Public Accountant 2,065 0.3%Certified Quality Engineer 1,398 0.2%Microsoft Certified Systems Engineer 1,385 0.2%

All Manufacturing Openings

Certification Openings% of Total Openings

Forklift Operator Certification 491 0.9%Six Sigma 245 0.4%Black Belt 237 0.4%Green Belt 147 0.3%Welding Certification 140 0.3%American Society for Quality Certification 124 0.2%Commercial Driver's License 79 0.1%Soldering Certification 76 0.1%Certified Quality Engineer 70 0.1%Project Management Certification 52 0.1%

Production Openings

ARIZONA’S GREEN JOBS VACANCY STUDYRon Kelly, C2ER 36

JOB VACANCY ANALYSIS Available jobs question included in Arizona

Green Jobs Survey Real-time LMI used to supplement data obtained

through the survey

Analysis of Arizona-based job postings from May to October 2010 Same time period as Arizona Green Jobs Survey Included an analysis of associated job posting

characteristics and geographic concentration

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ARIZONA JOB POSTINGS MAY – OCT 2010

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Number of Green & Non-Green Jobs

May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Total May-Oct. 2010

Total 38,596 35,281 42,692 54,534 45,311 59,780 276,194 Non-Green Jobs 37,805 34,704 41,958 53,440 44,434 58,589 270,930

Green Jobs 791 577 734 1,094 877 1,191 5,264 Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010

TOP EMPLOYERS WITH ADVERTISED GREEN EMPLOYMENT OPPORTUNITIES

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Top Arizona Employers Advertising Green Jobs, May to October 2010

General Electric Freeport-McMoran Copper & Gold Waste Management of Arizona University of Arizona Calibre System Incorporated Arizona State University City of Phoenix First Solar WI Gore & Associates Cracker Barrel Honeywell Marriott Catholic Healthcare West A&P HDR Incorporated U.S. Bancorp Metrologic Instrument Incorporated Jones Lang LaSalle

REGIONAL ANALYSIS

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Geographic Distribution of Available Web-Posted Green and Non-Green Jobs

Region

Total Job Openings

May 2010 to October

2010 Non-Green

Job Openings Green Job Openings

Green Jobs as a

Proportion of all Job Openings

Northern Region 19,406 18,925 481 2.5% Central Region 197,231 193,745 3,486 1.8%

Southern Region 59,557 58,260 1,297 2.2% Total 276,194 270,930 5,264 1.9%

Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010

REGIONAL ANALYSIS CONTINUED

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Proportion of Available Jobs by Region

Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010

22%

72%

7%

25%

66%

9%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Southern Region

Central Region

Northern Region

Green Jobs Non-Green Jobs

GREEN JOB POSTINGS BY CATEGORY

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Distribution of Green Job Openings by Economic Activity

Economic Activity Area (Clusters of Green Industries)

Number of Green Jobs

% of Available Green Jobs

Pollution Reduction & Removal, Greenhouse Gas Reduction, and Recycling & Reuse

2,874 34%

Natural Resources Conservation 2,310 28% Energy Efficiency 1,540 18% Environmental Compliance, Education & Training, and Public Awareness

897 11%

Energy From Renewable Sources 724 9%

Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010; BLS Green Sectors

GREEN JOB POSTINGS BY CATEGORY DURING THE STUDY PERIOD

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Change in Distribution of Available Green Jobs by Economic Activity

Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010

0

100

200

300

400

500

600

700

800

May Jun Jul Aug Sep Oct

2010

Pollution Reduction & Removal, Greenhouse Gas Reduction, & Recycling & ReuseNatural Resources ConservationEnergy EfficiencyEnvironmental Compliance, Education & Training, and Public AwarenessEnergy From Renewable Sources

Job

Ope

ning

s

EDUCATION AND WAGE PROFILE

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Education and Wage Profile of Available Arizona Job Openings

Education Required

Non-Green Job

Distribution

Non-Green Jobs

Median Salary

Green Job Distribution

Green Jobs Median Salary

Median Salary, All Jobs

High School 17% $27,040 19% $33,761 $27,040

Post Secondary/Some College 5% $43,680 6% $44,699 $43,680

Bachelor's Degree 25% $63,525 50% $67,600 $63,525

Graduate/Professional Degree 3% $60,000 7% $58,500 $60,000

No Education Requirement Listed 62% $39,270 37% $49,500 $39,520

Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010

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Wage Profile of the 20 Most In-Demand Green Occupations in Arizona

SOC Code Occupation Total Number of Green Jobs

Percentage of Jobs Requiring Less than BA

(excluding no-requirement)

Median Salary

00-0000 All Green Jobs 5,264 32.0% $52,993

11-9041 Engineering Managers 68 6.7% $115,000

27-2012 Producers and Directors 53 9.3% $105,000

19-2042 Geoscientists, Except Hydrologists and Geographers

82 0.0% $100,000

11-9021 Construction Managers 170 10.3% $95,750

41-4012 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

183 30.4% $95,000

19-3051 Urban and Regional Planners 50 5.1% $86,250

17-2071 Electrical Engineers 58 18.9% $80,000

49-1011 First-Line Supervisors/Managers of Mechanics, Installers, and Repairers

55 45.5% $74,173

17-2051 Civil Engineers 152 9.3% $73,429

41-1011 First-Line Supervisors/Managers of Retail Sales Workers

133 34.0% $70,465

17-2151 Mining and Geological Engineers, Including Mining Safety Engineers

82 2.7% $67,500

19-2041 Environmental Scientists and Specialists, Including Health

96 9.5% $66,300

51-1011 First-Line Supervisors/Managers of Production and Operating Workers

93 32.9% $66,000

17-2081 Environmental Engineers 174 17.1% $64,870

17-2141 Mechanical Engineers 135 8.3% $60,261

19-4091 Environmental Science and Protection Technicians, Including Health

60 57.1% $45,692

49-9042 Maintenance and Repair Workers, General

178 94.3% $43,997

51-9061 Inspectors, Testers, Sorters, Samplers, and Weighers

99 50.8% $43,680

25-1199 Postsecondary Teachers, All Other 50 8.7% $40,199

39-2021 Nonfarm Animal Caretakers 56 NA $37,086

Source: Burning Glass Analytics & Real-Time Jobs Data, AZ, May to October 2010

KEY FINDINGS Demand for green employment is

concentrated in service industries

A large number of the current green job postings frequently require previous experience, a high level of education, as well as certification

Salaries are greater for experienced green workers

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ACCESSING CURRENT LABO(U)R MARKET DATA IN CANADAMark White, Center for Regional Economic Competitiveness

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ACCESSING CURRENT LABO(U)R MARKET INFORMATION FOR CHATHAM-KENT, ONTARIO Research was done in support of a workforce

strategy process in Chatham-Kent, Ontario in 2011

Only available data are from Stats Canada and are based on the 2006 Census Supplemented by CREC estimates in an attempt

to provide more current information

Real-Time data were used to fill the data vacuum, and provide a more current snapshot of workforce demand

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JOBS CURRENTLY ADVERTISED ONLINECHATHAM-KENT, APRIL 1, 2011

Chatham-Kent Job Postings

198 available jobs posted 176 full-time

Location within Chatham-Kent: Wallaceburg, ON—59 jobs Tilbury, ON—43 jobs Ridgetown, ON—26 jobs Chatham-Kent—21 jobs

Industries hiring: Manufacturing – 33 jobs Healthcare & Social Assistance –

8 jobs “Not Categorized by industry” –

116 jobs

Occupation Mix

Sales & Services (44 jobs) wholesale sales reps retail salespeople

Business, Finance & Admin (35 jobs) auditors, accountants and investment

professionals finance and insurance clerks

Natural and Applied science and Related (25 jobs) civil, mechanical, electrical and

chemical engineers computer and information systems

professionalsSource: Wanted Analytics

DRAFT

CURRENT WEB-BASED JOB OPPORTUNITIES ADVERTISED IN CHATHAM-KENT AND ITS NEIGHBORING AREAS

5,531

3,447

863

198

0

1,000

2,000

3,000

4,000

5,000

6,000

London Middlesex Windsor Essex Sarnia Lambton Chatham-Kent

Inte

rnet

-bas

ed jo

b po

sting

s (pa

st 1

20 d

ays)

Source: Wanted Analytics, April 1, 2011

DRAFT

CURRENT WEB-BASED MANUFACTURING JOB OPPORTUNITIES ADVERTISED IN CHATHAM-KENT AND ITS NEIGHBORING AREAS

363 364

4633

0

50

100

150

200

250

300

350

400

London Middlesex Windsor Essex Sarnia Lambton Chatham-Kent

Inte

rnet

-bas

ed jo

b po

sting

s (pa

st 1

20 d

ays)

Source: Wanted Analytics, April 1, 2011

VENDOR LED EXERCISES52

BURNING GLASS53

GEOGRAPHIC SOLUTIONS54

HELP WANTED ON-LINE55

YOUR THOUGHTS ON REAL-TIME LMI

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SOME THOUGHTS Real-Time LMI is not a silver bullet. It

complements other data sources, rather than replacing them.

Always validate your findings.

Before buying, check with other users on their experience with Real-Time LMI.

Can’t afford Real-Time LMI? Make a friend! Or many friends!

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NOW THAT YOU’VE BEEN EXPOSED TO REAL-TIME LMI RESEARCH, TELL US: Will you use Real-Time LMI in the future?

What kinds of Real-Time based projects would you like to undertake in your state/region/community?

What applications for Real-Time LMI do you see that we haven’t discussed today?

Do you have any remaining questions about Real-Time LMI?

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THANK YOU Mark C. White

mwhite@crec.net

Ron Kelly rkelly@crec.net

Also check out this report by Jobs for the Future: http://

www.jff.org/publications/education/vendor-product-review-consumers-guide-re/1417

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