Download - Using the formula
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USING THE FORMULAObservations of local stores
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STYLE / BRAND
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COLOR SCHEMECategories tend to use similar color palettes:
Value
Volume
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ModernPlayfulYoungMysticInternetDuskDawn
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FONT
Retro Cool and
trades
Technology and forward looking
Agency designed
Quick and smart
Signage fonts are used to described formality and quality
Elegant and educated
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SOUNDTarget demographic in mind
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Volum
e
Valu
e
CLUTTER
All space used
Products showcased
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LAYOUT
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Volum
e
Valu
e
DOORS
Open to allow flowExclusive access
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Volum
e
Valu
e
COUNTERS
Front of store
Centre of store
Back of store
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UNIFORM
Volum
e
Valu
e
Wears store brand
Wears store products
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SUMMARY
Using six stores local to Auckland, New Zealand central business district I was able to observe these patterns.
Each store had its own brand and style but all followed the previously detailed rules for design, product display and brand.
When it came to staff even when some brands had obvious customer engagement scripts, individuals and their personalities still stood out.