USING THE FORMULAObservations of local stores

STYLE / BRAND

COLOR SCHEMECategories tend to use similar color palettes:

Value

Volume

ModernPlayfulYoungMysticInternetDuskDawn

FONT

Retro Cool and

trades

Technology and forward looking

Agency designed

Quick and smart

Signage fonts are used to described formality and quality

Elegant and educated

SOUNDTarget demographic in mind

Volum

e

Valu

e

CLUTTER

All space used

Products showcased

LAYOUT

Volum

e

Valu

e

DOORS

Open to allow flowExclusive access

Volum

e

Valu

e

COUNTERS

Front of store

Centre of store

Back of store

UNIFORM

Volum

e

Valu

e

Wears store brand

Wears store products

SUMMARY

Using six stores local to Auckland, New Zealand central business district I was able to observe these patterns.

Each store had its own brand and style but all followed the previously detailed rules for design, product display and brand.

When it came to staff even when some brands had obvious customer engagement scripts, individuals and their personalities still stood out.