Download - UX Café March '13 - Mark Doolan
Transcript
![Page 1: UX Café March '13 - Mark Doolan](https://reader034.vdocument.in/reader034/viewer/2022042613/54c77f644a7959f6208b45bd/html5/thumbnails/1.jpg)
1
CHOICE ARCHITECTUREHelping people to make choices
By Mark DoolanMarch 2013
![Page 2: UX Café March '13 - Mark Doolan](https://reader034.vdocument.in/reader034/viewer/2022042613/54c77f644a7959f6208b45bd/html5/thumbnails/2.jpg)
2
CHOICE IS ENPOWERING
Autonomy Flexibility Freedom
![Page 3: UX Café March '13 - Mark Doolan](https://reader034.vdocument.in/reader034/viewer/2022042613/54c77f644a7959f6208b45bd/html5/thumbnails/3.jpg)
3
BUT CHOICE CAN DRIVE US MAD
Anxiety Regret Opportunity cost
![Page 4: UX Café March '13 - Mark Doolan](https://reader034.vdocument.in/reader034/viewer/2022042613/54c77f644a7959f6208b45bd/html5/thumbnails/4.jpg)
4
LESS CHOICE IS MORE CHOICE
24 jars = 3% conversion 6 jars = 30% conversion
![Page 5: UX Café March '13 - Mark Doolan](https://reader034.vdocument.in/reader034/viewer/2022042613/54c77f644a7959f6208b45bd/html5/thumbnails/5.jpg)
5
SUPPORT MAXIMIZERS
Clear labeling Progressive disclosure Effective filtering
![Page 6: UX Café March '13 - Mark Doolan](https://reader034.vdocument.in/reader034/viewer/2022042613/54c77f644a7959f6208b45bd/html5/thumbnails/6.jpg)
6
MAKE IT EASY FOR SATISFICERS
Recommendations Framing Simple differentiation
![Page 7: UX Café March '13 - Mark Doolan](https://reader034.vdocument.in/reader034/viewer/2022042613/54c77f644a7959f6208b45bd/html5/thumbnails/7.jpg)
7
THANK YOU