Download - UX Design for Long-Term results | Trebbble
UX DESIGN FOR LONG-TERM RESULTS
VAGGELIS REKKAS
USER EXPERIENCE (UX)
TECHNOLOGY
BUSINESS GOALSUSER NEEDS
DESIGN
UX
IT’S ALL ABOUT CUSTOMER EXPERIENCE1
PEOPLE DON’T BUY PRODUCTS. THEY BUY BETTER VERSIONS OF THEMSELVES
Potential Customer Your Product Super-powered, Happy Customer
THIS IS WHAT YOUR BUSINESS MAKES
NOT THIS
+ =
FIRST IMPRESSIONS MATTER
CLOSING EXPERIENCES DEFINE LOYALTY
DESIGN FOR THE WHOLE EXPERIENCE
Safe, Welcoming Vibes No Hassle, No Pain
2CHANGING PERCEPTIONS WITH DESIGN
ATHENS. JULY. 40o
How can we avoid an electricity network breakdown?
FRAMING EFFECTS SMALL CHANGES IN MESSAGING
DRAMATICALLY INFLUENCE USERS’ ACTIONS
SOCIAL NORMS 72% of your neighbours set their thermostat to 26o
LOSS AVERSION You lost 19€ last month due to your thermostat settings
TRUST / AUTHORITY The Dept. of Energy recommends setting thermostats to 26o
BENEFITS Gain points when your increase your thermostat and save energy
EASE Reduce your bill up to 15% with one simple action: Increase your thermostat’s temperature
PERSONALISATION Based on your home characteristics, we recommend setting your thermostat to 26o
3 FUNCTIONAL BEAUTY
SIMPLICITY KEEP JUST THE MEANINGFUL
EMOTION GO BEYOND FUNCTIONAL; GIVE AN EMOTIONAL BENEFIT
Safe, Welcoming Vibes Feel like an Artist
VAGGELIS REKKAS Co-founder, Head of UX
www.trebbble.co