ux design for long-term results | trebbble
TRANSCRIPT
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UX DESIGN FOR LONG-TERM RESULTS
VAGGELIS REKKAS
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USER EXPERIENCE (UX)
TECHNOLOGY
BUSINESS GOALSUSER NEEDS
DESIGN
UX
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IT’S ALL ABOUT CUSTOMER EXPERIENCE1
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PEOPLE DON’T BUY PRODUCTS. THEY BUY BETTER VERSIONS OF THEMSELVES
Potential Customer Your Product Super-powered, Happy Customer
THIS IS WHAT YOUR BUSINESS MAKES
NOT THIS
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FIRST IMPRESSIONS MATTER
CLOSING EXPERIENCES DEFINE LOYALTY
DESIGN FOR THE WHOLE EXPERIENCE
Safe, Welcoming Vibes No Hassle, No Pain
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2CHANGING PERCEPTIONS WITH DESIGN
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ATHENS. JULY. 40o
How can we avoid an electricity network breakdown?
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FRAMING EFFECTS SMALL CHANGES IN MESSAGING
DRAMATICALLY INFLUENCE USERS’ ACTIONS
SOCIAL NORMS 72% of your neighbours set their thermostat to 26o
LOSS AVERSION You lost 19€ last month due to your thermostat settings
TRUST / AUTHORITY The Dept. of Energy recommends setting thermostats to 26o
BENEFITS Gain points when your increase your thermostat and save energy
EASE Reduce your bill up to 15% with one simple action: Increase your thermostat’s temperature
PERSONALISATION Based on your home characteristics, we recommend setting your thermostat to 26o
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3 FUNCTIONAL BEAUTY
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SIMPLICITY KEEP JUST THE MEANINGFUL
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EMOTION GO BEYOND FUNCTIONAL; GIVE AN EMOTIONAL BENEFIT
Safe, Welcoming Vibes Feel like an Artist
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VAGGELIS REKKAS Co-founder, Head of UX
www.trebbble.co