1 Capital BlueCross is an Independent Licensee of the BlueCross BlueShield Association
GIFT CARD OVERVIEW
VALUE-BASED BENEFITS PROGRAM
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Selected physician of choice and
complete a personal profile
Complete a lipid panel & glucose
screenings
Complete an online health
coaching program
$25 Gift Card
Member completes
activities they are eligible
for during the benefit year.
Completion of activities is
automatically tracked by
Capital BlueCross through
claims or vendor feeds and
viewable through the
member portal.
Member receives reward
notification by mail. The
member logs in and selects
gift card for activities
completed. Reward is mailed
to the member’s home.
HEALTHY ENGAGEMENT,
HEALTHY REWARD
Complete a preventive exam
$25 Gift Card
$25 Gift Card
$25 Gift Card
Maximum Total
of $100’s in
Gift Cards
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Important points to remember
Certain activities must be completed together to earn gift card(s).
Member selects merchant(s) of their choice from online listing of options.
Gift cards are administered by ©Hallmark Business Connections, Inc.
Certificate of completion and gift card will be sent to the member by mail.
GIFT CARD REWARD
On behalf of Capital BlueCross, ©Hallmark Business Connections, Inc. assists with the administration and
fulfillment of value-based benefit rewards. Hallmark is an independent company.
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GIFT CARD REWARD NOTIFICATION
Jane Doe John Doe 099*0999990*999*999999*09999*999
9
099*0999990*999*999999*09999*9
999
Jane Doe
$25.00
$25.00
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GIFT CARD REDEMPTION SITE
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eGift certificates and postal mail delivery
GIFT CARD DELIVERY
Jane Doe
Jane Doe
Jane Doe,
Jane Doe,