1 Capital BlueCross is an Independent Licensee of the BlueCross BlueShield Association

GIFT CARD OVERVIEW

VALUE-BASED BENEFITS PROGRAM

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Selected physician of choice and

complete a personal profile

Complete a lipid panel & glucose

screenings

Complete an online health

coaching program

$25 Gift Card

Member completes

activities they are eligible

for during the benefit year.

Completion of activities is

automatically tracked by

Capital BlueCross through

claims or vendor feeds and

viewable through the

member portal.

Member receives reward

notification by mail. The

member logs in and selects

gift card for activities

completed. Reward is mailed

to the member’s home.

HEALTHY ENGAGEMENT,

HEALTHY REWARD

Complete a preventive exam

$25 Gift Card

$25 Gift Card

$25 Gift Card

Maximum Total

of $100’s in

Gift Cards

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Important points to remember

Certain activities must be completed together to earn gift card(s).

Member selects merchant(s) of their choice from online listing of options.

Gift cards are administered by ©Hallmark Business Connections, Inc.

Certificate of completion and gift card will be sent to the member by mail.

GIFT CARD REWARD

On behalf of Capital BlueCross, ©Hallmark Business Connections, Inc. assists with the administration and

fulfillment of value-based benefit rewards. Hallmark is an independent company.

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GIFT CARD REWARD NOTIFICATION

Jane Doe John Doe 099*0999990*999*999999*09999*999

9

099*0999990*999*999999*09999*9

999

Jane Doe

$25.00

$25.00

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GIFT CARD REDEMPTION SITE

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eGift certificates and postal mail delivery

GIFT CARD DELIVERY

Jane Doe

Jane Doe

Jane Doe,

Jane Doe,