Highly functional.
Insanely sexy.
Get closer to your
customers.
Get in. Venntive.
Winning with High ROI
Email Marketing
Lydia Sugarman
CEO and Founder
Venntive
Larry Fournier
Chief Marketing Officer
Venntive
© 2012 Venntive Corporation. All rights reserved.2
Webinar Agenda
It’s Informative, It’s Only
an Hour and It’s Free!
Where Can You
Find this Kind
of Fun?
© 2012 Venntive Corporation. All rights reserved.
About Venntive: The Company
Complete, Integrated,
Easy-to-Use
Relationship
Management
Platform.
Just Try Us!
© 2012 Venntive Corporation. All rights reserved.4
Why Email Marketing?
In 2012 The DMA
Estimates that Email
ROI will be Nearly 40%
Generating $70 Billion
in Sales.
Are You IN?
© 2012 Venntive Corporation. All rights reserved.5
A Few Words About SPAM!
SPAM Risks Include
Loss of Clients and
Tarnished Reputation.
Don’t Risk It!
© 2012 Venntive Corporation. All rights reserved.6
Building an Opt-in Email List
Building an Opt-in List is an
Ongoing Marketing
Campaign.
Simplify, Simplify,
Simplify!
© 2012 Venntive Corporation. All rights reserved.7
List Segmentation: Reaching the Right Audience
Segmentation Increases
Conversions, Reduces
Opt-outs and
Encourages Message
Forwarding.
Personalize.
© 2012 Venntive Corporation. All rights reserved.8
Email Marketing Basics
Email Marketing Is Not a
One-size-fits-all
Approach.
Act
Accordingly!
© 2012 Venntive Corporation. All rights reserved.9
Newsletters
Email Marketing Basics – Examples of Programs
© 2012 Venntive Corporation. All rights reserved.10
Email Marketing Basics
Build Your
Business
with Email.
Go
With
It…
© 2012 Venntive Corporation. All rights reserved.11
Email Design Considerations
Email Design is Critical
to Deliverability, Click-
through and
Conversion Rates.
Your Call-to-
Action!
© 2012 Venntive Corporation. All rights reserved.12
The Importance of Testing
Test. Test and More
Testing.
SPAM Filters
are Not Your
Friends!
© 2012 Venntive Corporation. All rights reserved.13
The Importance of Testing
Continual Changes and
Adjustments are
Needed to Optimize
Your Email
Effectiveness.
Never Settle!
© 2012 Venntive Corporation. All rights reserved.14
Incorporating Social Media into Your Campaigns
Leverage Social
Media to Reinforce
Email Campaigns!
Socialize
Now.
© 2012 Venntive Corporation. All rights reserved.15
Measuring Results
Track Behavior from Clicks
to Conversions for
Campaign Refinement.
Continually
Improve
Success.
© 2012 Venntive Corporation. All rights reserved.16
Measuring Results
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Click-through rate
Open rate
Delivery rate
Clicks per link
Clicks per email
Post-click conversion rate
Response by list segment
Revenue per email
Social sharing rate
Email marketing metrics tracked by % of organizations tracking them
Source: Marketing Sherpa Email Marketing Benchmark Survey
© 2012 Venntive Corporation. All rights reserved.17
Summary and Checklist
Well Worth Your Time to Use and Perfect.
Avoid SPAM. Never Buy a List.
Building a Solid Opt-in List is a Constant
Marketing Campaign.
Simplify Your Opt-in Registration Form.
Use Segmentation to Target & Personalize.
Test to Optimize Results/Avoid SPAM Filters.
Leverage Social Media in Campaigns.
© 2012 Venntive Corporation. All rights reserved.18
Questions
© 2012 Venntive Corporation. All rights reserved.19
For More Information
Larry Fournier, Chief Marketing Officer
Venntive
508-341-3220
Lydia Sugraman, CEO & Founder
Venntive
415-324-5825
© 2012 Venntive Corporation. All rights reserved.20
A Complete Platform for Relationship Management
marketing automation + sales contact management +
social media marketing!
http://www.Venntive.com
Thank You!