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Chapter 15
Venture capital
Presented by:Amit pathaniaHarshul singla
Slide 1
Submited to:Dr. Namrata Sandhu
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India motors pvt. Ltd.
Business planDiesel motorcycleCustomer will be age between 18-45Very low competitionNeed 200crore for this plan
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VisionTo be amongst most trusted India motor
company of the country by providing environment friendly products on most cost
effective basis, ensuring prosperity for itsstakeholders and growth with human face.
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MissionIts our mission to strive for synergy between
technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities.
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Product
Diesel motor bike
ENGINE SPECIFICATIONS
Engine: 110-223cc, 4-Stroke
Maximum Power: 17.6 Bhp @ 7000 rpm
Maximum Torque: 18.35 Nm @ 6000 rpm
Mileage: 50-78KMPL
Gears: 5 Speed
Clutch: Multiplate Wet
Bore: 65.5
Stroke: 66.2
No. of Cylinders: 1
Chassis Type: Tubular Single Cradle, Diamond Type
Cooling Type: Liquid Cooling
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Competitive advantage• Differentiation advantage• Cost advantage
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Target Customer• Age 18-45• Income10000 above
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Competitors• Hero motocorp.• Bjaj• yamaha• Honda• Tvs
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Marketing plan
Promotion• AdvertisingTv,newspaper,radio,internet• Campaigning• Posters
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Place• HrayanaDharuhera, Gurgaon• UttrakhandHaridwar
Price70000 Showroom price
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Why 200 crore• 60 crore for land • 90 crore for machinery• 50 crore for functioning
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Calculations
We will sell 300000 bikes in first year.The price of 1 unit bike is rs70,000Total sales=300000*70000 = 2100000000After wages,salaries,Factoryoverheads,Selling and distribution, adminstetive expenses,inventory we left with 30% profit margin.
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• So profit is 30% of 2100000000 is 630000000• As interest is 15% of 2000000000 is
300000000• Hence we left with 330000000 before tax
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THANK YOU