Chapter 15

Venture capital

Presented by:Amit pathaniaHarshul singla

Slide 1

Submited to:Dr. Namrata Sandhu

India motors pvt. Ltd.

Business planDiesel motorcycleCustomer will be age between 18-45Very low competitionNeed 200crore for this plan

VisionTo be amongst most trusted India motor

company of the country by providing environment friendly products on most cost

effective basis, ensuring prosperity for itsstakeholders and growth with human face.

MissionIts our mission to strive for synergy between

technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities.

Product

Diesel motor bike

ENGINE SPECIFICATIONS

Engine: 110-223cc, 4-Stroke

Maximum Power: 17.6 Bhp @ 7000 rpm

Maximum Torque: 18.35 Nm @ 6000 rpm

Mileage: 50-78KMPL

Gears: 5 Speed

Clutch: Multiplate Wet

Bore: 65.5

Stroke: 66.2

No. of Cylinders: 1

Chassis Type: Tubular Single Cradle, Diamond Type

Cooling Type: Liquid Cooling

Competitive advantage• Differentiation advantage• Cost advantage

Target Customer• Age 18-45• Income10000 above

Competitors• Hero motocorp.• Bjaj• yamaha• Honda• Tvs

Marketing plan

Promotion• AdvertisingTv,newspaper,radio,internet• Campaigning• Posters

Place• HrayanaDharuhera, Gurgaon• UttrakhandHaridwar

Price70000 Showroom price

Why 200 crore• 60 crore for land • 90 crore for machinery• 50 crore for functioning

Calculations

We will sell 300000 bikes in first year.The price of 1 unit bike is rs70,000Total sales=300000*70000 = 2100000000After wages,salaries,Factoryoverheads,Selling and distribution, adminstetive expenses,inventory we left with 30% profit margin.

• So profit is 30% of 2100000000 is 630000000• As interest is 15% of 2000000000 is

300000000• Hence we left with 330000000 before tax

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