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Visual Design Matters…
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no alternative to design
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usable
desirable
useful
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desirable
usefulusable
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usable useful
desirable
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+
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Interaction Design
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Easy Drink
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Easy Drink
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Microsoft Dynamics CRM
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Uber
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Visual Design
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Little Printer by Berg
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letstravelsomewhere.com
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form
function
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Starbucks
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Nike Shoes
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Apple Watch
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innate sensitivity to visual design
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Petapixel.com
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how we feel influences how we think
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Original photo by Graywolfx47 Original photo by Greg Virtucio
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aesthetic appeal
perceived credibility
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Alistapart.com/article/indefenseofeyecandy
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Aesthetics influences how forgiving we are
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Little Printer by Berg
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Visual design is more
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TYPOGRAPHY
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TYPOGRAPHY
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TYPOGRAPHY
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TYPOGRAPHY
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TYPOGRAPHY
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STRUCTURE
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STRUCTURE
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STRUCTURE
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ALIGNMENT
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ALIGNMENT
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SIMPLICITY
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SIMPLICITY
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COLOR
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COLOR
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COLOR
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COLOR
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CONTRAST
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MOTION
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MOTION
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MOTION
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form
function
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