visual design matters… - qconsp · meet cortana cortana is your sidekick ready to help with...
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Visual Design Matters…
no alternative to design
usable
desirable
useful
desirable
usefulusable
usable useful
desirable
+
Interaction Design
Easy Drink
Easy Drink
Microsoft Dynamics CRM
Uber
Visual Design
Little Printer by Berg
letstravelsomewhere.com
form
function
Starbucks
Nike Shoes
Apple Watch
innate sensitivity to visual design
Petapixel.com
how we feel influences how we think
Original photo by Graywolfx47 Original photo by Greg Virtucio
aesthetic appeal
perceived credibility
Alistapart.com/article/indefenseofeyecandy
Aesthetics influences how forgiving we are
Little Printer by Berg
Visual design is more
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
STRUCTURE
STRUCTURE
STRUCTURE
ALIGNMENT
ALIGNMENT
SIMPLICITY
SIMPLICITY
COLOR
COLOR
COLOR
COLOR
CONTRAST
MOTION
MOTION
MOTION
form
function
