Download - [WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
Building Magical Experiences Through Smart Iteration
Amritha Prasad // @amrithap
HI, I’M AMRITHA
Carnegie Mellon University
Lover of Bollywood
Fan of Aziz Ansari
Currently at Uber
Quality is a bar, and we’re challenged to constantly raise it.
Riders, Drivers & More
Uber + Spotify
THE STORY
An Epic Saga
Your Ride. Your Music.
With Some Villains
A hard deadline & tight timeline
We have no idea how people will want to listen to music inside of Ubers
Overcoming the obstacles
1 Forming Design Principles !
2 Anticipating the Gaps
FORMING DESIGN PRINCIPLES
What is the most lightweight thing to build that will delight users?
Everyone had their own assumptions and ideas
We create design principles
“A list of guiding phrases that help the team make
important decisions.”-Jared Spool, “Creating Great Design Principles: 6 Counter-Intuitive Tests”
Most importantly they stem from research
Any user research is absolutely better than none
Brainstorm Features
Lightweight wireframes
Testing Things Out
Give access to music the way that users are used to
Provide control over what plays at a song-level
It’s not always about what just YOU want to listen to
On the driver side, it’s a choice
ANTICIPATING THE GAPS
Thinking that the product will turn out exactly how you
designed it is naive
A designer ACTUALLY has to be a ninja and anticipate danger
before it hits
Adapting
Test it like it’s hot
Prioritize
Adapt
Test
Learn
THE RIDE GOES ON
Uber + Spotify
Together at last
1 Forming Design Principles !
2 Anticipating the Gaps
This is just the beginning, the product is in its infancy
Staying on top of social media is a great way to get early
feedback
I’m excited to learn & iterate.
Thank you