[warm gun 2014] uber >> amritha prasad, "building magical experiences through smart...
TRANSCRIPT
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Building Magical Experiences Through Smart Iteration
Amritha Prasad // @amrithap
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HI, I’M AMRITHA
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Carnegie Mellon University
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Lover of Bollywood
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Fan of Aziz Ansari
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Currently at Uber
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Quality is a bar, and we’re challenged to constantly raise it.
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Riders, Drivers & More
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Uber + Spotify
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THE STORY
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An Epic Saga
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Your Ride. Your Music.
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With Some Villains
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A hard deadline & tight timeline
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We have no idea how people will want to listen to music inside of Ubers
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Overcoming the obstacles
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1 Forming Design Principles !
2 Anticipating the Gaps
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FORMING DESIGN PRINCIPLES
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What is the most lightweight thing to build that will delight users?
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Everyone had their own assumptions and ideas
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We create design principles
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“A list of guiding phrases that help the team make
important decisions.”-Jared Spool, “Creating Great Design Principles: 6 Counter-Intuitive Tests”
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Most importantly they stem from research
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Any user research is absolutely better than none
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Brainstorm Features
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Lightweight wireframes
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Testing Things Out
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Give access to music the way that users are used to
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Provide control over what plays at a song-level
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It’s not always about what just YOU want to listen to
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On the driver side, it’s a choice
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ANTICIPATING THE GAPS
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Thinking that the product will turn out exactly how you
designed it is naive
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A designer ACTUALLY has to be a ninja and anticipate danger
before it hits
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Adapting
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Test it like it’s hot
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Prioritize
Adapt
Test
Learn
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THE RIDE GOES ON
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Uber + Spotify
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Together at last
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1 Forming Design Principles !
2 Anticipating the Gaps
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This is just the beginning, the product is in its infancy
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Staying on top of social media is a great way to get early
feedback
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I’m excited to learn & iterate.
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Thank you