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WE HAVE TO DO SOMETHING WITH SOCIAL MEDIA… #BUTWHAT Gerrit Heijkoop, How Can I Be Social (HCIBS)
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Have you been sharing with #HBEC16
on Social Media?
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Photos, QuesAons & Learnings
TwiEer & Instagram: @GHeijkoop #HBEC16
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Where do you stand?
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I am doing preEy well on Social Media
Agree Disagree
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I am doing preEy well on Social Media
Agree Disagree
1. Why do you stand where you are standing?
2. What would you need to move further to the right?
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how?
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Social media are a ‘virtual bar’
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Social media are a ‘virtual bar’
How are you?
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Social media are a ‘virtual bar’
How are you? You are doing pre1y well, aren’t you?!
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Social media are a ‘virtual bar’
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Social media are a ‘virtual bar’
It’s not that every acAon on social media leads to new business…
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Social media are a ‘virtual bar’
It’s not that every acAon on social media leads to new business… … but almost every piece of business I can relate back to one or more social media acAons.
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why?
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4 most important sources of TRUST
Be there: 80% of
success is showing up
Be nice: be fun to hang out with
Be wise: know what you talk about
Proof it! show your happy clients
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social media?
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What do you find most annoying on Social Media?
#quesAon
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Your social media strategy …
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Do not do unto others,
what you don’t want others do
unto you
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
You are lucky!
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
AIDA sAll exists…
Attention Interest Desire Action
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
AIDA sAll exists…
Attention Interest Desire Action Share
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
#example
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
#example
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
change …
Stop talking to them …
… give them some-‐ thing to talk about!
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
How?!
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
How can you use any of this in your contact campaigns?!
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If you get my aEenAon... be relevant!
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Learn Love Laugh LocaAon
5×L
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Learn 5×L
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wat
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wat
Did you know…
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wat
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Learn Love 5×L
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Learn Love Laugh
5×L
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wat
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wat
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wat
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Learn Love Laugh LocaAon
5×L
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Learn Love Laugh LocaAon
5×L
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Learn Love Laugh LocaAon
5×L
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Listening: You have one mouth and two ears; there is a reason for that!
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wat
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wat
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Learn Love Laugh LocaAon
5×L
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What does your network want to talk ‘about’?
#exercise
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Share your photo’s, findings & ques?ons via #nEGdansk and @GHeijkoop
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Can we now please get some
best pracAces?
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How do you respond to a LinkedIn invitaAon of
someone you don’t know?
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How do you respond to a LinkedIn invitaAon of
someone you don’t know? Accept
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How do you respond to a LinkedIn invitaAon of
someone you don’t know? Ignore
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How do you respond to a LinkedIn invitaAon of
someone you don’t know? Depends..
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Accept Ignore Depends..
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Accept Ignore Depends..
CONTACT!
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Dear [first name],
Thank you for your invita?on to connect. As far as I can recollect, we have not (yet) met each other, correct? (sorry if I am mistaken!) This makes me curious: why you are connec?ng with me?
Regards, Gerrit Heijkoop
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Dear [first name],
Thank you for your invita?on to connect. As far as I can recollect, we have not (yet) met each other, correct? (sorry if I am mistaken!) This makes me curious: is there any specific reason why you are connec?ng with me at this moment?
Regards, Gerrit Heijkoop
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Dear [first name],
It was great to meet you at HBEC16 in Amsterdam during my session about social media. Really enjoyed our chat about [subject that we talked about] What was your most important take-‐away from the session?
Regards, Gerrit Heijkoop
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RecommendaAons Skills & Endorsements
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Publish regulary Go pro: Sales Navigator
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Can we now please get some more
best pracAces?
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Make friends & tag them! Use photos and videos
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iMovie Meerkat Periscope Blab
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iMovie Meerkat Periscope Blab
START TRYING!
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#reflecAon apply to your own situaAon
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If you do all this …
I’ll be able to follow you, recommend you, and perhaps the next ?me we meet, instead of ‘How are you?’ I will then say:
‘You are doing preEy well, aren’t you?!’
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You will receive the book… send an e-‐mail now to [email protected] and you will recieve a link to the slides, the #ButWhat LinkedIn Group and my 3 favo tools.
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Gerrit Heijkoop Speaker, moderator & online host
TwiZer: @GHeijkoop #HBEC16
Facebook: /Gerrit.Heijkoop E-‐mail: [email protected]
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We have to do something with social media… #ButWhat Gerrit Heijkoop, How Can I Be Social (HCIBS)