social media is something other people use! or that’s what you used to think. but... what is a...
TRANSCRIPT
Social Media is something other people use! Or that’s what you used to think. But... what is a “tweet”? What’s that “like button” all about? How many “recommendations” do you really need? Join us for a true beginners’ overview of Facebook, Twitter, and LinkedIn, where we explain basic concepts, terminology, and practical ways your organization (and you!) can get started.
WELCOME © 2011 Outlandos Media, LLC
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PANELISTS: Nakia Matthews, Media Production & Technology Coordinator, National Disability Institute & Kate Bradley Chernis, CEO, OUTLANDOS MEDIA/Consultant, National Disability Institute’s Real Economic Impact Tour
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
INTRODUCTIONS © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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Nakia MatthewsMedia Production & Technology CoordinatorNational Disability Institute
Kate Bradley ChernisCEO, OUTLANDOS MEDIA/ConsultantNational Disability Institute’s Real Economic Impact Tour
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
DEFINING SOCIAL © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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We network socially everyday – communicating with our friends, family and colleagues.
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
SOCIAL NETWORKING
SOCIAL MEDIAThe use of web-based and mobile technologies to turn communication into an interactive dialogue.
SEOThe process of increasing web-based visibility, a.k.a. Search Engine Optimization.
THE BIG THREE © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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Connect and share information with friends, family, and business associates.
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
FACEBOOK.COM
TWITTER.COMBroadcast and consume in real time.
LINKEDIN.COMConnect and share information with and research about business professionals.
THE BIG THREE © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
LINKEDIN.COM• 1 in 3 nonprofits• 120 million members worldwide• More than 2 million companies have LinkedIn company pages
FACEBOOK.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• Your identity.
• Share information about yourself: Employment, Schools, Birthday, Languages, Interests
• Profile picture helps people identify you: old classmates, co-workers, friends of friends
• Another means to network for business
• NOTE: You can control who sees what info
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
PROFILE
FACEBOOK.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• After creating an account, you can associate yourself with certain established groups
• School• Place of Business
• Another way to identify people
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
NETWORK
FACEBOOK.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• Person you are connected with on Facebook• Family member• Friend• Colleague• Business acquaintance
• They see what you share, you see what they share.
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
FRIEND
FACEBOOK.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• a real time comment that is shared with your friends • “Just finished a long run – I am dead tired!”• “Anyone know a good florist in the South Boston area? I
want to get my mom something.”
• You can also load photos, videos, or links as status updates.
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
STATUS UPDATE
FACEBOOK.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• A “profile” for a cause, business, celebrity, place, institution, etc.
• Not personal
• Gain LIKES rather than Friends
• Legitimizes a business and allows you to share information with your customers/partners/volunteers on a smaller, but more frequent scale than something like newsletters/email.
• Increase SEO
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
PAGE
FACEBOOK.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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Show support for a business, place; interest in a book, movie, sports team, etc.
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
LIKEExpress interest in a status update, photo or wall post of a friend or page.
FACEBOOK.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
Okay. I got it. But… why?
VISIBILITY
ACCESSIBILITY
TWITTER.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• The username you choose when signing up for an account – How you are identified on Twitter
• Want people to find you on Twitter? Make your handle memorable and relevant – adds to SEO
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
HANDLE/USERNAME
TWITTER.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• What a post on Twitter is called
• Tweeting is the act of posting on Twitter
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
TWEET
TIMELINE• List of Tweets in real time
TWITTER.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• Subscribing to the tweets of another Twitter account
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
FOLLOWING
FOLLOWER• A user or account that subscribes to your tweets• People that want to hear what you have to say, like the info
that you share, want to keep up with you/your business.
TWITTER.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• Directly responding to a tweet
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
REPLY
TWITTER.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• Reposting a tweet in it’s entirety on your account
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
RETWEET
TWITTER.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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• A way to associate your tweet and search for tweets related to a specific topic
• Indexing system
• Leverage existing topic trends
• Start a topic trend
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
HASHTAG
TWITTER.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
WHY?VISIBILITY
ACCESSIBILITY
SPEED
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
#REITour
•Business Yellow Pages•Online Resume•Legitimizer•Career Snapshot
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
PERSONAL PROFILE
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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•1st Qualifier•Unique•Human•Professional•Trustworthy
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
PICTURE
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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•2nd and 3rd Top Qualifiers•Elevator Pitch/Overview•Succinct•Think SEO
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
SUMMARY & SPECIALTIES
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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Extensive ExperienceInnovativeMotivatedResults-OrientedDynamicProven Track RecordTeam PlayerFast-PacedProblem SolverEntrepreneurial
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
TOP 10 OVERUSED SPECIALTIES
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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•Customize•Promote•Be Found
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
PROFILE URL
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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•Expand Story•Compel•Reinforce Brand•Increase SEO
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
PROFILE WEBSITES
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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•Rolodex•Insurance•Ongoing Resource
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
NETWORK
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
#REITour
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
GROUPS
•Expand Story•Increase Network•Eliminate Hoops
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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•Legitimize Your Work•Do Unto Others•Advertise Success
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
RECOMMENDATIONS
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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•Expand Story•Provide Value•Prove It•Increase SEO
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
STATUS UPDATE
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
#REITour
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
COMPANY PROFILE
•SEO•Expand Company Story•Maximize Effort
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
#REITour
•Expand Company Story•Support Brand•Increase SEO
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
PRODUCTS & SERVICES
LINKEDIN.COM © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
#REITour
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
WHY?
VISIBILITY
ACCESSIBILITY
QUESTIONS © 2011 Outlandos Media, LLC
THE BIG THREE 101:FACEBOOK, TWITTER & LINKEDINFROM THE BEGINNING
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http://www.linkedin.com/companies/national-disability-institute
http://realeconomicimpact.org/resources/moneymondays.aspx
http://www.youtube.com/user/realeconomicimpact
http://www.facebook.com/realeconimpact
http://www.flickr.com/photos/realeconomicimpact
National Disability Institute’s Real Economic Impact Tour2011 Mayor’s Leadership Academy
THANK YOU!
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