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Weaving Webinars into State Registry
Approval:Balancing accessibility with accountability and quality
Fran Simon, M.Ed.Chief Engagement Officer
Engagement Strategies
National Workforce Registry Alliance Annual Conference
September 8, 2017
Founder and Producer
Early Childhood Investigations
Webinars
A little about me…
Early Care and Education | 35+ years
B.A. & M.EdEarly Education
Child Care Administrator
15 years
Marketing & Tech Executive
ECE Curriculum Publishing
Engagement Executive
National ECE Association
Connector | Business
Consultant to ECE Sector NPOs
& Companies
• \
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My personal mission is to connect the workforce with
expertise
About you…
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Your experience with webinars…
I have participated in and hosted webinars
I have only participated in webinars
I have heard of webinars
What is a webinar?
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Your organization’s acceptance of webinar hours for ongoing PD…
My organization approves some webinars
I do not know
My organization is trying to decide
My organization does not approve webinars
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Agenda (my assumptions)
You want to learn how webinars can help providers in your state and still maintain high standards for PD.
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I am a webinar advocatebut a realist with a lot of concerns.
One more thing! A disclaimer…
1. FOFB (Fear of fly-by “training”)
2. Quality
3. Accountability
3. Engagement
It’s almost the end of 2017
Distance learning has been around since long before the Internet. Internet-driven remote learning has evolved over more than two decades.
Early care and education is behind in accepting the benefits and accepting the challenges of using technology as a part of the solution to workforce capacity and quality issues.
Registries are on the forefront. The decisions you make about integration of e-learning in professional development are critical.
Let’s figure out webinars.9
Webinar Basics
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Webinars are different than live professional Development…
For more than the obvious reasons…
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Your registry’s process for accepting various types of online learning…
Great! The process works for us, educators, and webinar providers
I do not know
It’s hard for all involved
It works for us and for educators, and that’s fine.
It is a work in progress and we want to figure it out.
Webinars, online meetings and webcasts
Collaboration # of attendees Purpose
Online Meeting Highly interactive Multi-way
communication
2-20* RemoteBusiness meetings
******Staff , client or board
meeting
Webinar Limited 2- way communication
2-500 Remote presentation******
Conference session or training
Webcast 1-way communication
2-Thousands Remote broadcast of information to large
audiences*****
Keynote 14
Trainer to Learners Synchronous(at the same time)
Asynchronous(self-paced)
One to one
CoachingMentoringOn the jobTutoringVideo conferencing
ReadingResearchingDocumentingReflectingExperiencingOnline Modules
One to many
WebinarsLive or online classroomKeynotesWebcasts
Online self-paced coursesVideoBooks
Many to many(Professional Learning Communities)
ChatVideo conferencingLive or online discussionsLive or online study groups
Bulletin boardsOnline groups
Where do webinars fit in professional development
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A single webinar can have many purposes
It may look like PD, but is it really?
Source Example Primary Purposes
Associations and organizations Zero To Three, NAEYC, Get Ready to Read…
Prof dev- TopicalAdvocacy, Member info
Marketing
Product Vendors/Publishers Hatch, Frog Street, Teaching Strategies…
MarketingProf Dev- Topical
Product Demonstrations
Higher Education Walden, Rassmusen Attracting new studentsProf Dev- Topical
Webinar Providers EdNet (Prek-College) (MDR) Marketing for sponsorsEmail list sales to vendors
Prof Dev- topical
Early Childhood Investigations Capacity building PDProf Dev- topical
Marketing for sponsors
Types of webinars
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Everyone who plays a role in webinars impacts quality, accessibility, accountability, and outcomes
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PresenterHostOrganizer
Also information creators
Registrant
Information consumers
Attendee Recording viewer
Information creators
Dream Funder
The structure for quality, accessibility, accountability, and outcomes
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Supervisors
Registry
Licensing
State
The learner
Presenter
Content provider
Potential
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Anyone with a computer + Internet or a mobile device can participate.
Powerful capacity building potential
The obvious!Webinars reach people around the world who might
otherwise never be able to connect
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When implemented well…
webinars can almostreplicate conference workshops or classroom learning.
Otherwise…
like keynote addresses, videos, podcasts or lectures.
Can be implemented independently or or in
groups
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Despite challenges, small group and
personal interactivity is possible with online
meetings and webinars
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• webcams• hand-raising• screen sharing• drawing tools• handouts• polls• Questions• back channel- chat• show apps and websites
The presenter and learners engage through
The producer or host can do more to engage:
•Send out links to participants
• Respond to comments
• Add tidbits of information
• Act as a color commentator
• Troubleshoot
•Take over in case of failure
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Online meetings and video conferencing…
can replicate small classroom or one-on-one learning experiences, like:
•Coaching
•Mentoring
•Remediation
Chat log from a webinar
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Challenges
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• Finding training
• Compliance with registries
• Quality and variety of the content
• Ensuring attendance & participation
• Issuing certificates to qualified
attendees
Challenges for teachers
Challenges for Producers/Hosts/Sponsors
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• Presenter’s qualifications
• Compliance with registries
• Quality and variety of the content
• Ensuring attendance & participation
• Issuing certificates to qualified
attendees
Challenges for Presenters
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• Quality of the content
• Personal interaction & engagement
• Gauging interest & understanding
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• Planning training for individuals and groups
• Finding qualified PD for individuals and groups
• Ensuring attendance & participation
• Compliance: licensing requirements
• Application of learning
Challenges for Administrators/Directors
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• webinar “sponsoring” organizations are credible
• presenters are credible and qualified
• teachers’ attendance
Challenges for Registries:Ensuring:
Overcoming challenges
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Myth:When learners attend webinars, there’s no
accountability for attendance and participation.
Fact:The data collected before and during webinars
offers great potential.
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The value of data collect from registrants and
attendees in webinars is often overlooked
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Registration form-Pre-session data
Attendee activity at a glance
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In-session, real time meta-data:Group interest and attendance
• Track attentiveness
• Control mics
• Send personal messages
• Dismiss and block
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In-session individual
participant activity
Interactivity: Backchannel
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Respond to questions here.
Reference materials offered to attendees
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In-session extensions: Handouts
Excerpt of in-session and post-session data collected from attendees
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Interest rating factors:(R) Registration Data -Percent of completed optional questions (P) Polling- Percent of answered poll Qs (Q) Q&A/Chat ([The number of times an attendee initiated dialogue](A) Attentiveness- % of time the slide Viewer is the primary window on the attendee's screen (S) Survey- % of completed survey questions - (L) Attendance Length
Actual attendance data
44~70% of absentees return to watch the recording
Audience activities
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Start
Set point
Waiting to begin
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The dreaded“Fly-by” PD effect
TheHealthy Professional
Development Diet approach can mitigate
“fly-by”
On the job35%
Coaching15%Peer
5%
Face to Face20%
Webinars10%
Self-paced10%
Conferences2%
Reading/research3%
47©Copyright, Fran Simon, 2017
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Edgar Dale
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Blended strategies
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Asynchronous offline and online
Reading, researching, video, virtual self-paced + Practical application in
the program or classroom
Face-to-faceFormal training
Online meetingsSmall group
coaching follow up
An example: Blended
strategies in action
WebinarOrientation
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It’s all about balance.
Producing Webinars seems
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It takes a lot to produce, promote, host, and manage certificates and follow up.
And… there is nothing easy about weavingwebinars into registry processes
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Think
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Your insights, too!
55Fran Simon | [email protected]
Early Childhood Investigations Webinars
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