Download - Web 2.0 In Health Care
John Sharp, MSSA, PMPManager, Research Informatics
Quantitative Health SciencesCleveland Clinic
Blog: http://ehealth.johnwsharp.com
Emerging Trends & Opportunities for Healthcare Organizations
to Leverage Web 2.0
Improve care self-management using Web 2.0 strategies & resources
Analyze the impact of Web 2.0 on healthcare stakeholders
Leverage Web 2.0 content to drive traffic to your site and customers to your facility
Explore the return on investment for these technologies
Introduction to Web 2.0 Self-care management Personal Health
Records Consumer-directed
healthcare Hybrid sites
Physician/provider tools
Recruitment Enterprise 2.0 Return on Investment Where to start
Core Principles of Web 2.0 The Web as Platform You control your own data Services, not packaged software Architecture of participation Cost-effective scalability Remixable data source and data
transformation Harnessing collective intelligence
O’Reilly.com
Blogs – own content Wiki – participatory content Google, Gmail, maps, Ajax
– enriching the user experience Social networking - MySpace Photo sharing, tagging - Flickr, del.icio.us Video, tagging, social network – Youtube Podcasting RSS – Real Simple Syndication –
subscribing to the you want content
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From Web 2.0 to Health 2.0
First Health 2.0 conference – Sept. 2007
Application of Web 2.0 tools to health care, especially consumers
Social networks for those with the same condition
Blogs to record their experiences
Vertical search – healthcare-specific
Consumer Driven Healthcare Hospital and provider ratings
Is Web 2.0 appeal to a limited demographic?
Web 2.0 more popular with 18-25 year olds Facebook member growth from those over
35 Social networks for seniors Popularity of genealogy (ancestry.com) and
photo sharing among older adults Most common Healthcare consumers often
in the 45 and over
The Real Value of Web 2.0In Health Care Self-care management Consumer-directed health care Recruitment Physician/Provider networking Transparency
Selfcare Management - Health 2.0
PatientsLikeMe.com - Detail on condition
ProgressionRate
Health Care Blogs – Patients
Health Care Blogs - Physicians
Health-specific Search Engines Focus on vetted healthcare content Try to address the problem of a Google
search results of 37,500,000 or more Have extra tools which add value
◦ Health content◦ Blogs◦ News◦ Drug lookup
Vertical Search – Healia.com
Search features – Healia.com More general, more specific
Filter results
Search – Healthline.com
Health Experts – Value AddHealthline.com
Personal Stories - Cancer Survivors Network
Consumer-Directed Healthcare Finding affordable health insurance
Finding providers – cost and quality
Finding testing by mail
Insurance and Providers
Shopping for Care Packages Minneapolis/St. Paul
Consumer Genomics23andme.com
Google Spinoff
Video and Podcast
Cleveland Clinic HealthedgePodcasts
Personal Health Records100,000 users
Google Health
From PHR
Hybrid Sites – combine traditional features with Web 2.0 tools Traditional/vetted health content Health tools Videos, podcasts Health news Allows comments and ratings on all of the
above Blogs, personal websites Example – Revolution Health
RevolutionHealth.com
Looking For Partnerships
Physician/Provider Tools
For physicians only, provides profile, publications,clinical trials, and connections with others.
Physician Social Networks
Share Cases
Physician Social Networks Great potential for knowledge sharing,
solving rare cases Limited to physicians only – allows for more
openness Time challenge for physicians Opportunity to get referrals
◦ Based on profile◦ Based on publications◦ Based on clinical trials, research interests
Web 2.0 and Recruitment LinkedIn.com as an online business
networking and resume Nursing social networking sites as potential
recruitment tools Creating a blog, such as, a day in the life of
a nurse at our hospital Facebook and MySpace – pros and cons –
appeal to future generations?
RecruitmentLinkedIn.com Profile Connections Online contacts Make new connection
- introduced throughthose you know
Recruiters searchingfor managers, consultants
Enterprise 2.0 Using Web 2.0 tools within your
organization Healthcare is collaborative, so Web 2.0
especially social networking should fit However, healthcare is also conservative,
risk adverse Where is the value – knowledge sharing,
internal transparency, empower employees
Enterprise 2.0 – CEO Blog
Topics• health and wellness•Community Outreach•Smoking Cessation•Medical Innovation
Enterprise 2.0 – Wikis for knowledge sharing
Return on InvestmentDifficult to calculate More traffic to your website New patients – what are they worth? Nurse Recruitment – value of one candidate Clinical trial referrals Enhancing organization’s reputation Enhancing employee communication
What it takes Strategy – how does it fit into your Web and
new customer strategy Staffing – Marketing, IT, executive sponsor Use free Web 2.0 tools – YouTube, Blogger,
etc. Install your own tools – minimal expense
but need IT involvement Monitoring ROI – web traffic, monitoring,
approving comments, new patients/customers into your CRM system
Partnerships with existing Health 2.0 sites
Your Next Steps Try an RSS feed for Health news Signup for a social network related to
healthcare – revolution health, other Start a blog or comment on someone else’s
blog Consider how to develop virtual focus group How can these tools enhance your
organization’s reputation? Transparency, cutting edge, interested in customer opinions
Health 2.0 Conference
Home of the Startups
Questions
Join Us at the 13th Annual Health Management Congress
July 22-24, 2008, Lake Buena Vista, Florida
Receive a 20% discount to Health Management CongressUse priority code WEBINAR when you register
www.healthmanagementcongress.com