Download - Website Design Brief for My Site Redesign
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Rapidan Strategies
Website design brief
![Page 2: Website Design Brief for My Site Redesign](https://reader033.vdocument.in/reader033/viewer/2022061300/54c900b74a7959db208b45f4/html5/thumbnails/2.jpg)
1. Website should communicate that we are competent sales and marketing thought leaders that can help businesses grow.
2. Website should be structured to make it easy for our target audience to get the information they want.
3. Website should be designed for conversion (lead generation.)
Design Principles
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Style preferencesFor design consideration
![Page 4: Website Design Brief for My Site Redesign](https://reader033.vdocument.in/reader033/viewer/2022061300/54c900b74a7959db208b45f4/html5/thumbnails/4.jpg)
Classic Style
1956 design still relevant 50 years later
![Page 5: Website Design Brief for My Site Redesign](https://reader033.vdocument.in/reader033/viewer/2022061300/54c900b74a7959db208b45f4/html5/thumbnails/5.jpg)
Classic Style
1956 design still relevant 50 years later
![Page 6: Website Design Brief for My Site Redesign](https://reader033.vdocument.in/reader033/viewer/2022061300/54c900b74a7959db208b45f4/html5/thumbnails/6.jpg)
Style with form and function
Great style that works and adds value
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Conversion-centered designDesigner Brief
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Design visual cues for conversion
Directional cues draw the eye to conversion path
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Design visual cues for conversion
Directional cues draw the eye to conversion path
![Page 10: Website Design Brief for My Site Redesign](https://reader033.vdocument.in/reader033/viewer/2022061300/54c900b74a7959db208b45f4/html5/thumbnails/10.jpg)
F-pattern and Z-pattern
Western cultures access websites in Fs and Zs
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Use contrast
Use contrast and eye-catching colors for conversion
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Great resource
http://get.unbounce.com/conversion-centered-design-guide/
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BudgetDesigner Budget