website design brief for my site redesign
DESCRIPTION
This presentation is an attempt from a design-challenged business owner to convey his design preferences to his Chief Branding and Design Officer. I will share the results when the site is finished.TRANSCRIPT
Rapidan Strategies
Website design brief
1. Website should communicate that we are competent sales and marketing thought leaders that can help businesses grow.
2. Website should be structured to make it easy for our target audience to get the information they want.
3. Website should be designed for conversion (lead generation.)
Design Principles
Style preferencesFor design consideration
Classic Style
1956 design still relevant 50 years later
Classic Style
1956 design still relevant 50 years later
Style with form and function
Great style that works and adds value
Conversion-centered designDesigner Brief
Design visual cues for conversion
Directional cues draw the eye to conversion path
Design visual cues for conversion
Directional cues draw the eye to conversion path
F-pattern and Z-pattern
Western cultures access websites in Fs and Zs
Use contrast
Use contrast and eye-catching colors for conversion
Great resource
http://get.unbounce.com/conversion-centered-design-guide/
BudgetDesigner Budget