Medicin Advertising Pvt LtdMedicin Advertising Pvt Ltd
Get The Most Out of Your Budget
What is AdWords?
A Google A Google
Service of Service of
Sponsored AdsSponsored Ads
Pay only if people click your ads.
Create Simple, Effective Ads and Display them
Adwords are displayed when user makes a search
Textual
Image
Animations
Videos
Local Business
Mobile
Google Ads can be
Search Network only
Display Network only
Search Network with Display Select
Where your ads appear
Ads can show next to search results throughout Google’s Search Network, which includes:
•Google Search•Shopping•Maps•Images•Groups•Non-Google search sites (like AOL) that partner with Google to show search ads, called search partners
Ads can show throughout Google’sDisplay Network, made up of more than a million different possible placements, including:
•Websites that show relevant Google ads•Videos•Apps•Gmail•YouTube•Blogger•Google Finance
Ads can show with:•Search results on the Search Network•Relevant placements within the Display Network, including:
• Websites that show relevant Google ads
• Videos• Apps• Gmail• YouTube• Blogger• Google Finance
Google AdWordsMaximize your ROI. Attractnew customers. Sign up today.www.example.com
Description
Title
Display URL
A textual ad looks like this
Building Blocks to Paid Search
Title (25 Characters)
Ad Description (35 characters per
line
with 70 characters total)
Display URL (35 characters)
Reach of Google AdWords
Google AdWords covers as much as 80% of Internet
users in the United States.
Position Matters for PPC
In Pay Per Click (PPC) Position
Matters Most
Campaigning requires research
due to growing competition
If ads are not appropriately worded, or if all look
alike searchers would prefer natural results instead
Take some time and look how your ads differ from
your competition.
Position Matters for PPC
Keyword Bid
Keyword and Ad Copy
Relevancy
Landing Page Relevancy
Other Relevancy Factors
Ad position is determined by “bids” plus
relevancy factors.
contd..
Target Audience
Ads can be specifically targeted
to relevant people.
Ads will not be shown to users
with low probability of making a
purchase
Maximum return on advertising
investment is gained
Reasonable Cost
Choice of the rate for each click
of ad
No minimum spending limit
imposed though an upper limit per
day can be set
Choice of pricing by CPC or CPM
You can edit your budget settings
at any time
Editing facility is available for ads.
Account settings can be edited any time, 24 hours a
day, 7 days a week.
Ads start running for the first time almost immediately
after you activate your account
Flexibility and Control
Google offers high degree of flexibility and control, it's
an effective marketing tool to help advertisers
VersatilityDetermine customers metrics to ensure success
ObjectiveSuccess Measurements
Build Brand Awareness
Generate sales or conversions
Generate leads
Targeted ImpressionsQualified visits to your site
Event RegistrationNews letters registrations
Sales conversionsSite registrationscatalog request
Language and Location Targeting
You can target your ads to any location or
any language around the globe.
This localization increases the appeal of your
ads over a wide variety of audiences.
Advantages of Location TargetingIt is customized to make it appealing for the locals
Click through rates (CTR) increase with the rise in
relevancy and result in lower costs-per-click
Competition, click-through-rate, conversion affect
the Market/DMA performance
Duplicate keyword lists targeted to
DMAs/Regions/States provide greater
budget/performance optimization
budget control and optimization with day-parting at
the DMA/Region/State specific level
AdWords Tracking
AdWords Tracking can be
done with Google Analytics
Google Analytics provides the
following useful reports :-
Google Ad TrackingWith Our Analytics we can: -
www.thewebzoneindia.com
Performance data for all ad campaigns
How visitors use your website
Identify areas of improvement by evaluating
visitors navigation
Track revenue & conversion rates
Track any browser – based events like flash
Define user segments and analyze the
behavior of each segments
Tracking Efforts
Where are site visitors coming from?
Where & why are visitors back out my shopping
cart?
Is my website design is user
friendly?
Which marketing efforts are most effective?
What keywords people use to
find my website?
Our Analytic process can provide answer to your every question
Why Choose Webzone Ad Management?
We can optimize your website for
thousands of keywords
We brings instant results even
before the site is indexed
The processing time for Ad is very
short
Your website is also visible for heavy competitive,
generic keywords
Irrespective of the type of website you own, it can be
a success with Google Adwords
Keep up with the latest in
optimization techniques
Get an outside in perspective
Exposure to broader set of best
practices
Get leverage to continually improve
Get better mileage out of your budget
Investment in Adwords
A Smart Choice
It takes Expertise
An expert will understand your
business needs and customize the
ads and promotions as per your
business needs
Why Hire Someone For Google
Advertising ?
Is Expertise Available?
Anybody can register with
AdWords, but it takes an
expert to make the right
choices to get maximum
benefits within minimum
budget.A systematic way of making target-centric
advertisements and placing them appropriately
is called Pay per click technique.
How Webzone Process Goes
For Advertising?
How Webzone Process Goes For
Advertising
contd..
Keyword and Key Phrase Selection
Validating and researching relevant
phrases
Verifying logical groupings for
effective click through rate
Competitive analysis of ranked
pagesGeographical, time and language planning
Coordinating and aligning your demand generation
with your ability to provide response
Campaign groupings
Multiple ads
Effective landing page
alignment
How Webzone Process Goes For
Advertising
contd..
Ad Writing & Campaign Management
Effective click bidding
Daily budget management
Monthly budget management
How Webzone Process Goes For
Advertising
contd..
Account Budget Management
Get better ranking for less
money
Improve ROI
Balance your budgets
How Webzone Process Goes For
Advertising
contd..
Improve your Quality Score
Integrated analytics support
Conversion analysis
Monetization of results
How Webzone Process Goes For
Advertising
contd..
Tailored Landing Pages
Tailored Landing
Pages