Medicin Advertising Pvt LtdMedicin Advertising Pvt Ltd

Get The Most Out of Your Budget

What is AdWords?

A Google A Google

Service of Service of

Sponsored AdsSponsored Ads

Pay only if people click your ads.

Create Simple, Effective Ads and Display them

Adwords are displayed when user makes a search

Textual

Image

Animations

Videos

Local Business

Mobile

Google Ads can be

Search Network only

Display Network only

Search Network with Display Select

 

Where your ads appear

Ads can show next to search results throughout Google’s Search Network, which includes:

•Google Search•Shopping•Maps•Images•Groups•Non-Google search sites (like AOL) that partner with Google to show search ads, called search partners

Ads can show throughout Google’sDisplay Network, made up of more than a million different possible placements, including:

•Websites that show relevant Google ads•Videos•Apps•Gmail•YouTube•Blogger•Google Finance

Ads can show with:•Search results on the Search Network•Relevant placements within the Display Network, including:

• Websites that show relevant Google ads

• Videos• Apps• Gmail• YouTube• Blogger• Google Finance

Google AdWordsMaximize your ROI. Attractnew customers. Sign up today.www.example.com

Description

Title

Display URL

A textual ad looks like this

Building Blocks to Paid Search

Title (25 Characters)

Ad Description (35 characters per

line

with 70 characters total)

Display URL (35 characters)

Reach of Google AdWords

Google AdWords covers as much as 80% of Internet

users in the United States.

Position Matters for PPC

In Pay Per Click (PPC) Position

Matters Most

Campaigning requires research

due to growing competition

If ads are not appropriately worded, or if all look

alike searchers would prefer natural results instead

Take some time and look how your ads differ from

your competition.

Position Matters for PPC

Keyword Bid

Keyword and Ad Copy

Relevancy

Landing Page Relevancy

Other Relevancy Factors

Ad position is determined by “bids” plus

relevancy factors.

contd..

Target Audience

Ads can be specifically targeted

to relevant people.

Ads will not be shown to users

with low probability of making a

purchase

Maximum return on advertising

investment is gained

Reasonable Cost

Choice of the rate for each click

of ad

No minimum spending limit

imposed though an upper limit per

day can be set

Choice of pricing by CPC or CPM

You can edit your budget settings

at any time

Editing facility is available for ads.

Account settings can be edited any time, 24 hours a

day, 7 days a week.

Ads start running for the first time almost immediately

after you activate your account

Flexibility and Control

Google offers high degree of flexibility and control, it's

an effective marketing tool to help advertisers

VersatilityDetermine customers metrics to ensure success

ObjectiveSuccess Measurements

Build Brand Awareness

Generate sales or conversions

Generate leads

Targeted ImpressionsQualified visits to your site

Event RegistrationNews letters registrations

Sales conversionsSite registrationscatalog request

Language and Location Targeting

You can target your ads to any location or

any language around the globe.

This localization increases the appeal of your

ads over a wide variety of audiences.

Advantages of Location TargetingIt is customized to make it appealing for the locals

Click through rates (CTR) increase with the rise in

relevancy and result in lower costs-per-click

Competition, click-through-rate, conversion affect

the Market/DMA performance

Duplicate keyword lists targeted to

DMAs/Regions/States provide greater

budget/performance optimization

budget control and optimization with day-parting at

the DMA/Region/State specific level

AdWords Tracking

AdWords Tracking can be

done with Google Analytics

Google Analytics provides the

following useful reports :-

Google Ad TrackingWith Our Analytics we can: -

www.thewebzoneindia.com

Performance data for all ad campaigns

How visitors use your website

Identify areas of improvement by evaluating

visitors navigation

Track revenue & conversion rates

Track any browser – based events like flash

Define user segments and analyze the

behavior of each segments

Tracking Efforts

Where are site visitors coming from?

Where & why are visitors back out my shopping

cart?

Is my website design is user

friendly?

Which marketing efforts are most effective?

What keywords people use to

find my website?

Our Analytic process can provide answer to your every question

Why Choose Webzone Ad Management?

We can optimize your website for

thousands of keywords

We brings instant results even

before the site is indexed

The processing time for Ad is very

short

Your website is also visible for heavy competitive,

generic keywords

Irrespective of the type of website you own, it can be

a success with Google Adwords

Keep up with the latest in

optimization techniques

Get an outside in perspective

Exposure to broader set of best

practices

Get leverage to continually improve

Get better mileage out of your budget

Investment in Adwords

A Smart Choice

It takes Expertise

An expert will understand your

business needs and customize the

ads and promotions as per your

business needs

Why Hire Someone For Google

Advertising ?

Is Expertise Available?

Anybody can register with

AdWords, but it takes an

expert to make the right

choices to get maximum

benefits within minimum

budget.A systematic way of making target-centric

advertisements and placing them appropriately

is called Pay per click technique.

How Webzone Process Goes

For Advertising?

How Webzone Process Goes For

Advertising

contd..

Keyword and Key Phrase Selection

Validating and researching relevant

phrases

Verifying logical groupings for

effective click through rate

Competitive analysis of ranked

pagesGeographical, time and language planning

Coordinating and aligning your demand generation

with your ability to provide response

Campaign groupings

Multiple ads

Effective landing page

alignment

How Webzone Process Goes For

Advertising

contd..

Ad Writing & Campaign Management

Effective click bidding

Daily budget management

Monthly budget management

How Webzone Process Goes For

Advertising

contd..

Account Budget Management

Get better ranking for less

money

Improve ROI

Balance your budgets

How Webzone Process Goes For

Advertising

contd..

Improve your Quality Score

Integrated analytics support

Conversion analysis

Monetization of results

How Webzone Process Goes For

Advertising

contd..

Tailored Landing Pages

Tailored Landing

Pages