Download - What can you write
What can you write?
A presentation by Francesca StaAna ~ BeAFreelanceWriter.com
2 words: A LOT.
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Press Releases
Blog Posts
Proposals
Product Descriptions Website
Content
About Pages
Case Studies
Guest Posts
Sales Copy
Speeches
TaglinesInternal Memos
White Papers
Newsletters
Voice Overs
Video Scripts
Long Form Sales Letters
Presentations
Brochures
Flyers
Web Content
The words, paragraphs, or blurbs that you see on websites.
Web content characteristics will vary, depending on the client. The about page of one company can be completely different from another.
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Web Content – Things to Keep in Mind
Target Audience – Who’s going to read it?
Keywords
Length, tone, wording, etc.
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Blog Posts
Online Journal – Must be updated regularly.
It’s where people/companies write about updates, recent events, opinions, tips, etc.
SEO and Marketing Tool
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Blog Posts
Write INSANELY useful content for the blog’s target audience
Tell stories Provide actionable tips Insightful commentaries
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Sales Copy
Content written for the purpose of selling
GOAL: Persuade readers to take the CALL TO ACTION
Sales involves really getting to know the target customer
It also involves mind-reading and other Jedi mind tricks. (I’m kidding… sort of.)
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Sales Copy – The Single Most Important Factor
THE CUSTOMER Go beyond their likes and dislikes Get inside their heads Make them feel as if you’re reading
their mind Push specific impulse buttons. (Greed,
Sense of Urgency, Fear of Loss, Jones’ Effect, Indifference)
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Press Releases
An official statement issued by a business to the general public
Used to announce newsworthy information
Used to get attention of the media Can also be for traffic / SEO purposes
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Newsletters
Contain news articles Used to get the word out with regards
to what’s happening in an organization
Can be used internally (for members, employees, etc.)
Can be used externally (for customers).
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Newsletters - Email
Contain news articles Compilation of latest blog posts New products, services Company updates Ongoing promotions
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Video
Big and getting even BIGGER In February 2013 alone, 78 million
Americans watched 33 billion online content videos *
48 of top 50 Internet Retailers have on-site video (200% increase from 2011)*
Video ads expected to grow 26% in 2017 *
www.beafreelancewriter.comcomScore Releases February 2013 U.S. Online Video Rankings http://bit.ly/Xg8SOv
Sunday Sky Infogrphic http://visual.ly/2012-state-online-video
Video Scripts
Writing will depend on what the video is all about and the client
Some may have a storyboard, some may need you to whip up a script from scratch
Timing is crucial! – Be direct, keep it snappy!
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HIGH DEMAND for CONTENT
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2013 2017 2021 2026
CONTENT
Poised for growth
The Internet is the first and go-to choice of consumers
Increase in the number of websites, apps, videos, and software and other online media
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Consider these stats…
5 BILLION Internet users by 2020 * 50 Billion online devices by 2020 * That’s a LOT of web content waiting
to happen … As a writer, you’re going to want
to have a piece of that.
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10 fool-proof predictions for the Internet in 2020 www.networkworld.com/news/2010/010410-outlook-vision-predictions.html
50 billion devices online by 2020 www.telegraph.co.uk/technology/internet/9051590/50-billion-devices-online-by-2020.html
Want to learn how you can write effectively and make money doing
what you love?
Register for Copywriting 2.0, the course that will teach you how to build a copywriting business in 6
months or less!
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