what can you write

What can you write?

A presentation by Francesca StaAna ~ BeAFreelanceWriter.com

2 words: A LOT.

www.beafreelancewriter.com

Press Releases

Blog Posts

Proposals

Product Descriptions Website

Content

About Pages

Case Studies

Guest Posts

Sales Copy

Speeches

TaglinesInternal Memos

White Papers

Newsletters

Voice Overs

Video Scripts

Long Form Sales Letters

Presentations

Brochures

Flyers

Web Content

The words, paragraphs, or blurbs that you see on websites.

Web content characteristics will vary, depending on the client. The about page of one company can be completely different from another.


Web Content – Things to Keep in Mind

Target Audience – Who’s going to read it?

Keywords

Length, tone, wording, etc.


Blog Posts

Online Journal – Must be updated regularly.

It’s where people/companies write about updates, recent events, opinions, tips, etc.

SEO and Marketing Tool


Blog Posts

Write INSANELY useful content for the blog’s target audience

Tell stories Provide actionable tips Insightful commentaries


Sales Copy

Content written for the purpose of selling

GOAL: Persuade readers to take the CALL TO ACTION

Sales involves really getting to know the target customer

It also involves mind-reading and other Jedi mind tricks. (I’m kidding… sort of.)


Sales Copy – The Single Most Important Factor

THE CUSTOMER Go beyond their likes and dislikes Get inside their heads Make them feel as if you’re reading

their mind Push specific impulse buttons. (Greed,

Sense of Urgency, Fear of Loss, Jones’ Effect, Indifference)


Press Releases

An official statement issued by a business to the general public

Used to announce newsworthy information

Used to get attention of the media Can also be for traffic / SEO purposes


Newsletters

Contain news articles Used to get the word out with regards

to what’s happening in an organization

Can be used internally (for members, employees, etc.)

Can be used externally (for customers).


Newsletters - Email

Contain news articles Compilation of latest blog posts New products, services Company updates Ongoing promotions


Video

Big and getting even BIGGER In February 2013 alone, 78 million

Americans watched 33 billion online content videos *

48 of top 50 Internet Retailers have on-site video (200% increase from 2011)*

Video ads expected to grow 26% in 2017 *

www.beafreelancewriter.comcomScore Releases February 2013 U.S. Online Video Rankings http://bit.ly/Xg8SOv

Sunday Sky Infogrphic http://visual.ly/2012-state-online-video

Video Scripts

Writing will depend on what the video is all about and the client

Some may have a storyboard, some may need you to whip up a script from scratch

Timing is crucial! – Be direct, keep it snappy!


HIGH DEMAND for CONTENT


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20

40

60

80

100

120

2013 2017 2021 2026

CONTENT

Poised for growth

The Internet is the first and go-to choice of consumers

Increase in the number of websites, apps, videos, and software and other online media


Consider these stats…

5 BILLION Internet users by 2020 * 50 Billion online devices by 2020 * That’s a LOT of web content waiting

to happen … As a writer, you’re going to want

to have a piece of that.


10 fool-proof predictions for the Internet in 2020 www.networkworld.com/news/2010/010410-outlook-vision-predictions.html

50 billion devices online by 2020 www.telegraph.co.uk/technology/internet/9051590/50-billion-devices-online-by-2020.html

Want to learn how you can write effectively and make money doing

what you love?

Register for Copywriting 2.0, the course that will teach you how to build a copywriting business in 6

months or less!

www.BeAFreelanceWriter.com

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