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WHAT DOES A MARKETING PLAN INCLUDE?
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EXECUTIVE SUMMARY & TABLE OF CONTENTS1. Brief summary of the goals and recommendations2. Outline of the rest of the plan
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1. 4C Framework: Customer,Competitor,Company,Context2. SWOT analysis
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1.Define the mission, marketing, financial objectives, groups and needs that the market offerings are intended to satisfy.
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FINANCIAL PROJECTIONS
1.Sales forecast
2.Expense forecast
3.Break-even analysis
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1. Outlines the controls for monitoring & adjusting implementation of the plan.2. Formulate goals & budgets for each month or quarter.
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MARKETING PLAN CRITERIA
1.Is the plan simple?
2.Is the plan specific?
3.Is the plan realistic?
4.Is the plan complete?
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Created by Santa Nibedita, CET Bhubaneswar, during an internship by Prof. Sameer Mathur, IIM Lucknow.
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