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What is Digital Marketing?
It’s just easier if we show you.
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It’s Those ads you see on Facebook
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It’s Talking to Online Influencers
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It’s Pitching Online Publications
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It’s Social Media
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It’s Those ads you see on Instagram
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It’s Analytics
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It’s Graphs
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It’s Numbers
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It’s Those ads you see on Twitter
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It’s Content
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It’s coding
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It’s SEO
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It’s Infographics
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It’s Video
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An Example
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Goal
Launch app and obtain 50,000 downloads by the end of December 2015
. . . and they came to us in September . . .
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So what did we do?
❏ We did keyword analysis❏ We did market analysis❏ We did competitor analysis❏ We brainstormed❏ We designed ads❏ We wrote social media posts❏ We shot video❏ We wrote content❏ We made infographics❏ We coded them onto the site❏ We pitched❏ We pitched again❏ We looked at the numbers❏ We measured results❏ We adjusted strategy❏ We rinsed, then repeated
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#Giftface
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Gift Guides
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Okay, Lots of Stuff, but did it work?
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Okay, Lots of Stuff, but did it work?
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But what about the initial goal?
In order to hit the initial goal, we needed to average 410 downloads per dayLuckily for us, we averaged 850Are you good at math?That’s 103,645 downloads--more than twice the
original goal
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Here’s the chart to prove it
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So what does that mean for your business?
You are the expert on your business, product, service, etc.
What are your goals?
Who is your audience?
How can you reach them?
Can I do it myself?
Is there hope?!?!?!
Who are your influencers?
Paid or organic?
What is your demographic?
Why aren’t people engaging?
Can you monetize?
What do they value?
SEO? What is SEO even?
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So Why Even Do It?
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IT’S CHEAPALL YOU NEED SOME SKILL
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Don’t STRESS about it.
You can learn as you go along. (GO BRAID!)
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FUN
CREATIVE
INTERACTIVE
YOU CAN LEARN MORE ABOUT YOUR BUSINESS THROUGH THE PROCESS
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YOU CAN REACH PEOPLE
WORLDWIDE
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EASY TO
ANALYZE
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OUR SERVICESand future topics :)
● SEO● Content Strategy● Digital PR● Social Media● PPC● Design● Development
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@wallaroomedia
@wallarooJeff
Wallaroo: 801.369.8890