WhatisInboundMarketing?TheInboundwayisallaboutprovidingremarkablecontenttoourusers,whether
theybevisitors,leads,orexistingcustomers....Inboundcompaniescontinueto
engagewith,delight,and(hopefully)upselltheircurrentcustomerbaseinto
happypromotersoftheorganizationsandproductstheylove.
TraditionalMarketing:Interruptive&ConvenientforSeller;
Technologyisrenderingthesepracticeslesseffectiveandmorecostly
InboundMarketing:Helpful&CustomerFocusedratherthanhardselling
Drawpeopleinwillinglyandontheirowntimewithspectacularcontent
InboundMarketingisaboutsettingupaprocessthatushersprospects
througheachphaseofthebuyingprocess…willinglyandontheirowntime
AttractstrangerstoyoursiteusingSEO,blogging,socialmedia,etc.
Informationhastobeinteresting,relevantandtrulyhelpful!
Convertvisitorsintoleadsbyhavingthemwillinglyofferupcontactinformation
Thiscomesinexchangeforsomethingofvalue:ebooks,whitepapers,tips,videos
Trackingandqualifyingleadsongoing,understandingtheirinterests,
andcraftingpersonalizedcontenthelpstoselltherightleadsattherighttime
Continuingtooffergreatresourcestoexistingcustomersturns
themintoinvaluablepromotersofyourgoodsandservices
Everythingisanalyzed…knowwhatisworkingandwhatisn’tworking
Focusonstrategiesthataremosteffectiveingeneratingreturns
Effectiveinboundmarketingisaboutempoweringyourprospectivecustomers,notselling:
Attractmorevisitors,qualifymoreleads,andturnthoseleadsintoidealcustomers
