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WhatisInboundMarketing?TheInboundwayisallaboutprovidingremarkablecontenttoourusers,whether
theybevisitors,leads,orexistingcustomers....Inboundcompaniescontinueto
engagewith,delight,and(hopefully)upselltheircurrentcustomerbaseinto
happypromotersoftheorganizationsandproductstheylove.
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TraditionalMarketing:Interruptive&ConvenientforSeller;
Technologyisrenderingthesepracticeslesseffectiveandmorecostly
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InboundMarketing:Helpful&CustomerFocusedratherthanhardselling
Drawpeopleinwillinglyandontheirowntimewithspectacularcontent
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InboundMarketingisaboutsettingupaprocessthatushersprospects
througheachphaseofthebuyingprocess…willinglyandontheirowntime
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AttractstrangerstoyoursiteusingSEO,blogging,socialmedia,etc.
Informationhastobeinteresting,relevantandtrulyhelpful!
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Convertvisitorsintoleadsbyhavingthemwillinglyofferupcontactinformation
Thiscomesinexchangeforsomethingofvalue:ebooks,whitepapers,tips,videos
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Trackingandqualifyingleadsongoing,understandingtheirinterests,
andcraftingpersonalizedcontenthelpstoselltherightleadsattherighttime
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Continuingtooffergreatresourcestoexistingcustomersturns
themintoinvaluablepromotersofyourgoodsandservices
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Everythingisanalyzed…knowwhatisworkingandwhatisn’tworking
Focusonstrategiesthataremosteffectiveingeneratingreturns
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Effectiveinboundmarketingisaboutempoweringyourprospectivecustomers,notselling:
Attractmorevisitors,qualifymoreleads,andturnthoseleadsintoidealcustomers