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Page 1: What is the lifetime value of customers and how can marketers maximize it?

CREATING CUSTOMER VALUE AND CUSTOMER

RELATIONSHIPS

Page 2: What is the lifetime value of customers and how can marketers maximize it?

What is the lifetime value of customers and how can marketers maximize it?

Page 3: What is the lifetime value of customers and how can marketers maximize it?

Marketing is the art of attracting and keeping profitable customers

Page 4: What is the lifetime value of customers and how can marketers maximize it?

Profitable Customer is customer that yields a revenue stream exceeding by an acceptable amount of the company’s cost stream

Page 5: What is the lifetime value of customers and how can marketers maximize it?
Page 6: What is the lifetime value of customers and how can marketers maximize it?

Measurement Of Customer Lifetime Value

Page 7: What is the lifetime value of customers and how can marketers maximize it?

THANK YOU

Jaannasheen SinghIIT(BHU) VARANASI

13155043


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