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Page 1: What the major ways of entering a foreign market

What are the major ways of entering a foreign market ?

Page 2: What the major ways of entering a foreign market
Page 3: What the major ways of entering a foreign market

Indirect ExportingWhen company works through independent Intermediaries

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Direct Exporting When company handles its own exports

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Licensing

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Joint Venture or Strategic Alliance

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Direct Investment

•Gets cheap labour & raw materials ,secures cost economies •Creates jobs ,strengthens Image

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Thank you

Page 9: What the major ways of entering a foreign market

Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com

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