What’s your problem?What’s your problem?
Hubert WawrzyniakProduct Camp 2015, Gdynia
Designing is mostly about solving problems
• Especially in mature products• The YOLO approach
Designing = problem solving
Especially in mature products
The code get’s old
Development takes more time than before
Backlog is growing
Frustration is rising
„As a leader you have not only the right, but the responsibility to show
direction and set the pace”
Buying a house
the need initial research the actual search mortgage moving inthe property
The Kano model
fulfillment
delight
dissatisfaction
non-fulfillment
basic expectations
performance
delighters
Satisfy basic expectations…
…before providing delighters
Search for innovation
Constantly search for innovation
Your product yesterday…