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What’s your problem? What’s your problem? Hubert Wawrzyniak Product Camp 2015, Gdynia

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Page 1: What’s your problem?

What’s your problem?What’s your problem?

Hubert WawrzyniakProduct Camp 2015, Gdynia

Page 2: What’s your problem?

Designing is mostly about solving problems

• Especially in mature products• The YOLO approach

Designing = problem solving

Especially in mature products

Page 3: What’s your problem?

The code get’s old

Page 4: What’s your problem?

Development takes more time than before

Page 5: What’s your problem?

Backlog is growing

Page 6: What’s your problem?

Frustration is rising

Page 7: What’s your problem?

„As a leader you have not only the right, but the responsibility to show

direction and set the pace”

Page 8: What’s your problem?

User Journey Map

Page 9: What’s your problem?

Diary study

Page 10: What’s your problem?

Buying a house

the need initial research the actual search mortgage moving inthe property

Page 11: What’s your problem?
Page 12: What’s your problem?

The Kano model

fulfillment

delight

dissatisfaction

non-fulfillment

basic expectations

performance

delighters

Page 13: What’s your problem?

Satisfy basic expectations…

Page 14: What’s your problem?

…before providing delighters

Page 15: What’s your problem?

Search for innovation

Constantly search for innovation

Page 16: What’s your problem?

Your product yesterday…

Page 17: What’s your problem?

… today…

Page 18: What’s your problem?

…tomorrow

Page 19: What’s your problem?

[email protected]


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