![Page 1: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/1.jpg)
When Elephants Dance: Enterprise goes Mobile
Abhay Aggarwal Principal, Mobility
![Page 2: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/2.jpg)
The journey of a man…
![Page 3: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/3.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Not just a Smartphone…anymore
![Page 4: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/4.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
10 Million…and counting
![Page 5: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/5.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Consumer is KING
![Page 6: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/6.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
What’s in it for developers?
![Page 7: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/7.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
There’s another market out there
![Page 8: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/8.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Who is Buying?
![Page 9: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/9.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
What’s the Magic Word?
![Page 10: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/10.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
1 in 4 enterprises will have app stores
![Page 11: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/11.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Why should developers go for it?
![Page 12: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/12.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
B2E is RISING
![Page 13: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/13.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
![Page 14: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/14.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
It’s a Marathon
![Page 15: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/15.jpg)
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Why Mobile First?
![Page 16: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/16.jpg)
Failure to build an effective app
![Page 17: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/17.jpg)
Becoming Mobile First
![Page 18: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/18.jpg)
Becoming Mobile First
Identify Stakeholders
Map engagements
Evaluate engagements against strategy
Identify capabilities
Cost/Bene!t analysis
![Page 19: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/19.jpg)
Mobile Maturity Life Cycle
![Page 20: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/20.jpg)
Mobile Maturity Life Cycle
OpportunisFc Mobile
Strategic Mobile
Mobile First
![Page 21: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/21.jpg)
Key Challenges to Mobility
![Page 22: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/22.jpg)
Key Challenges to Mobility
BYOD
Security
Backend Services
Legacy Infrastructure
New Infrastructure
Native/Hybrid?
Enterprise App Store
![Page 23: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/23.jpg)
Evolution of the Ecosystem
![Page 24: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/24.jpg)
Backend as a
Service
![Page 25: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/25.jpg)
Backend as a
Service
Data Store
REST API
Optimized Data Transfers
User Management
Communication
Social
Geo location
Analytics
![Page 26: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/26.jpg)
Why Use BaaS?
![Page 27: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/27.jpg)
In Summary
![Page 28: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/28.jpg)
• BYOD is driving consumerizaFon in IT in enterprise • MarkeFng now controls the purses; not IT • Ini?al adopters in Sales force automaFon, CRM, Field
Service AutomaFon • Companies are grappling with how to build. Real
Ques?on should be What to build? • Remember the 5% rule • BaaS de-‐cluGers the backend, so that developers can
focus on experiences • Open source will leapfrog proprietary plaKorms • Begin with Cost saving models & graduate to Revenue
generaFng models
![Page 29: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/29.jpg)
ONE LAST THING
![Page 30: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/30.jpg)
![Page 31: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/31.jpg)
An army travels on its stomach. Napoleon Bonaparte
![Page 32: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/32.jpg)
[email protected] www.xebia.in
![Page 33: When Elephants Dance - Enterprise goes Mobile](https://reader034.vdocument.in/reader034/viewer/2022051610/54985b17b47959a7498b4a02/html5/thumbnails/33.jpg)
References Mobile Stats • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Enterprise Mobility • http://www.wired.com/insights/2013/02/why-your-enterprise-must-rethink-mobile-app-development/ • http://www.wired.com/insights/2013/08/enterprise-mobile-apps-old-school-new-rules/ • http://www.mobilemarketer.com/ • http://mobileenterprise.edgl.com/top-stories BaaS • http://en.wikipedia.org/wiki/Backend_as_a_service • http://blogs.forrester.com/michael_facemire/12-04-25-mobile_backend_as_a_service_the_new_lightweight_middleware • Google & Flickr Images