Download - Why Do Bloggers Blog
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
Why do Bloggers Blog?Why should we care?
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
The Blogosphere
8/7/2019 Why Do Bloggers Blog
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8/7/2019 Why Do Bloggers Blog
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@KarlHavard
Brand Building Linklove
Community Building “To fill a gap”
Product Development “Give it a go”
A very amateur poll
Kudos
Glory Acclaim
Ego
Exposure Self Promotion
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
Wow!!Amazing!!
Cool!!
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
8/7/2019 Why Do Bloggers Blog
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8/7/2019 Why Do Bloggers Blog
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@KarlHavard
http://www.wefeelfine.org/
8/7/2019 Why Do Bloggers Blog
http://slidepdf.com/reader/full/why-do-bloggers-blog 10/23
@KarlHavard
What’s this?
8/7/2019 Why Do Bloggers Blog
http://slidepdf.com/reader/full/why-do-bloggers-blog 11/23
@KarlHavard
Environment
Behaviour
Capabilities
EnvironmentWhere & When
BehaviourWhat
CapabilitiesHow
BeliefsWhy
IdentityWho
Purpose
C om pl ex
T H O U GHT S
T r i v i al
E m o t i on al
H
y gi en e
Beliefs
Identity
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
} M a y b e t h e r e i s s o m e t h i n g w e c a n d o h e r e ?
Note to presenter: Tell themashable & laithwaites stories
8/7/2019 Why Do Bloggers Blog
http://slidepdf.com/reader/full/why-do-bloggers-blog 13/23
@KarlHavard
Macro-Social
Micro-Social
Individual-Identity
Biological
8/7/2019 Why Do Bloggers Blog
http://slidepdf.com/reader/full/why-do-bloggers-blog 14/23
@KarlHavard
Pick a sub ject...any subject
8/7/2019 Why Do Bloggers Blog
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8/7/2019 Why Do Bloggers Blog
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@KarlHavard
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
8/7/2019 Why Do Bloggers Blog
http://slidepdf.com/reader/full/why-do-bloggers-blog 21/23
@KarlHavard
Why does all this matter? There are passionate people creating content
on the web About any subject you can imagine
Identity, recognition and status is important.What can a brand do here?
Understanding the “why” can help brands/
business better understand how to “engage”
On their terms and “passion points”
A “Go to them” approach, to compliment and
potentially shape a “Come to me” one
8/7/2019 Why Do Bloggers Blog
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@KarlHavard
A d v o c a c y
Suspec t P r o
s p
e c
t
C u s t o m
e r A d v
o c
a t e
I n f
l u e n c e
r
I n t e
r e s t
C o n v e
r s i o n
A w a r e
n e s s
8/7/2019 Why Do Bloggers Blog
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