why do bloggers blog

8/7/2019 Why Do Bloggers Blog

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@KarlHavard

Why do Bloggers Blog?Why should we care?

http://twitter.com/karlhavard





@KarlHavard

The Blogosphere






@KarlHavard

Brand Building Linklove

Community Building “To fill a gap”

Product Development “Give it a go”

A very amateur poll

Kudos

Glory Acclaim

Ego

Exposure Self Promotion








@KarlHavard

Wow!!Amazing!!

Cool!!






@KarlHavard






@KarlHavard

http://www.wefeelfine.org/



http://livepage.apple.com/

http://livepage.apple.com/







@KarlHavard

What’s this?






@KarlHavard

Environment

Behaviour

Capabilities

EnvironmentWhere & When

BehaviourWhat

CapabilitiesHow

BeliefsWhy

IdentityWho

Purpose

C om pl ex

T H O U GHT S

T r i v i al

E m o t i on al

H

y gi en e

Beliefs

Identity
































@KarlHavard

} M a y b e t h e r e i s s o m e t h i n g w e c a n d o h e r e ?

Note to presenter: Tell themashable & laithwaites stories

















@KarlHavard

Macro-Social

Micro-Social

Individual-Identity

Biological






@KarlHavard

Pick a sub ject...any subject







@KarlHavard






@KarlHavard

Why does all this matter? There are passionate people creating content

on the web About any subject you can imagine

Identity, recognition and status is important.What can a brand do here?

Understanding the “why” can help brands/

business better understand how to “engage”

On their terms and “passion points”

A “Go to them” approach, to compliment and

potentially shape a “Come to me” one







@KarlHavard

A d v o c a c y

Suspec t P r o

s p

e c

t

C u s t o m

e r A d v

o c

a t e

I n f

l u e n c e

r

I n t e

r e s t

C o n v e

r s i o n

A w a r e

n e s s




why do bloggers blog

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