Why Blog as an Why Blog as an Administrator?Administrator?

Share news and eventsShare news and events Spread the wordSpread the word Progress monitoringProgress monitoring

Status alertsStatus alerts Community buildingCommunity building

Thought leadershipThought leadership

BrandingBranding

Replacing web sitesReplacing web sites

CASTLE (Center for the Advanced Study of Technology Leadership in Education)

Share News and EventsShare News and EventsPrincipals can quickly post…Principals can quickly post…~ special events~ special events~ recent awards won by students and ~ recent awards won by students and

staffstaff~ classroom highlights~ classroom highlights~ reminders~ reminders~ lunch menus~ lunch menus~ extracurricular activities~ extracurricular activities~ deadlines~ deadlines

Progress MonitoringProgress MonitoringStakeholders can be kept up to date Stakeholders can be kept up to date

on…on…

~ building new facilities~ building new facilities~ implementing new curriculum~ implementing new curriculum~ hiring new staff~ hiring new staff~ BEEF grant projects~ BEEF grant projects

Status AlertsStatus AlertsSchool community and parents can be School community and parents can be

informed of…informed of…

~ event cancellations~ event cancellations~ needs ~ needs (such as for volunteers or supplies)(such as for volunteers or supplies)

Community BuildingCommunity BuildingAdministrators are able to…Administrators are able to…~ communicate with teachers and/or ~ communicate with teachers and/or

parents through ongoing interactive parents through ongoing interactive dialoguedialogue

~ converse with other administrators ~ converse with other administrators from all around the world to gain from all around the world to gain inspiration and encouragementinspiration and encouragement

BrandingBrandingRelocating families want to know, Relocating families want to know,

“Where are the good schools?” We “Where are the good schools?” We want our school to have a reputation want our school to have a reputation for providing high-quality learning for providing high-quality learning experiences for our students. By experiences for our students. By sharing through a blog, parents are sharing through a blog, parents are able to the wonderful things that are able to the wonderful things that are occurring in our school buildings.occurring in our school buildings.

Spread the WordSpread the WordWe want to share our school We want to share our school

lives with stakeholders who will lives with stakeholders who will talk about how great our school talk about how great our school is to everyone. Blogs enable is to everyone. Blogs enable us to feed information and us to feed information and good news to these good news to these “evangelists”.“evangelists”.

Thought LeadershipThought Leadership~ A blog is a great place to put ~ A blog is a great place to put

thoughts out into the community. thoughts out into the community. You can receive feedback from You can receive feedback from teachers, parents, and other teachers, parents, and other stakeholders.stakeholders.

~ You can also advocate for certain ~ You can also advocate for certain actions (i.e. voting, bond issues, etc)actions (i.e. voting, bond issues, etc)

Replacing Web SitesReplacing Web Sites~ blogs can replace web sites or~ blogs can replace web sites or~ become a prominent link from the ~ become a prominent link from the

school’s home pageschool’s home page

Blogs would be a great tool for…Blogs would be a great tool for…~ FAQs~ FAQs~ ongoing updates~ ongoing updates~ teacher or school newsletters~ teacher or school newsletters~ internal communication~ internal communication with staffwith staff