why your blog isn't a masterpiece
TRANSCRIPT
Why Your Blog Isn’t a Masterpiece
In business blogging, reaching and maintaining a certain level of quality is
essential.
You shouldn’t use your blog to sell to readers or self-promote; you should use it
inform and provide readers (potential customers) value.
How does one create a perfectly crafted, lead-generating machine of a blog post?
Fill content with appropriate keywords?
Load it with as much information as possible?
Conduct several rounds of edits?
Your blog isn’t a masterpiece because it doesn’t need to beWhen blogging for your business, you have one choice: keep chasing the “perfect” blog post or keep the gears turning.
For businesses with active blogs, those blogs exist for one sole purpose:
SEO
The SEO value you get from consistent, keyword-tailored blogging is much more beneficial to your business than draining resources and time into creating one blog
masterpiece.
Sure, you could stumble on content greatness...
...but that shouldn’t be your “make or break” goal. Remember, time is a resource
In the end, your readers don’t really care if your blog wins the Nobel Prize for Literature
They only care if it provided the value and information they were searching for when they typed in their search query
“This isn’t NASA, folks. Content marketing is not a space shuttle. Perfect is not a requirement, nor is it even attainable… Assuming you have the right intentions, no word produced by your hand for the world to see will ever be a waste of your time.”
Marcus Sheridan
The Sales Lion
Understand your ideal buyers
Address their pain points
Get that content out there
This is particularly true with topical information or industry trends.If you spend a week creating a blog on these topics, the post will end
up irrelevant. Your readers already got the same info elsewhere.
Once a blog is published, you can always update content as trends or ideas change
What’s most important is to get that content out there, indexed and shared
across social media channels.
Your readers want solutions to their problems, not works of art.
We live in the On-Demand Economy, and businesses that aren’t able to adapt are going to falter while those that are thrive. When a user
wants certain information, they want it then and there.
You’ll never generate the blog leads you’re after if each article takes your writer(s) a week to develop
Address the tough questions, create that content and put it out there for the world to
see (and find).
Business blogging isn’t about exemplary craftsmanship or creating the “perfect”
article; it’s about helping people.
The more frequently and effectively you can do that, the more business you’ll
ultimately generate through your blog.
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