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Why Your Blog Isn’t a Masterpiece
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In business blogging, reaching and maintaining a certain level of quality is
essential.
You shouldn’t use your blog to sell to readers or self-promote; you should use it
inform and provide readers (potential customers) value.
How does one create a perfectly crafted, lead-generating machine of a blog post?
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Fill content with appropriate keywords?
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Load it with as much information as possible?
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Conduct several rounds of edits?
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Your blog isn’t a masterpiece because it doesn’t need to beWhen blogging for your business, you have one choice: keep chasing the “perfect” blog post or keep the gears turning.
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For businesses with active blogs, those blogs exist for one sole purpose:
SEO
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The SEO value you get from consistent, keyword-tailored blogging is much more beneficial to your business than draining resources and time into creating one blog
masterpiece.
Sure, you could stumble on content greatness...
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...but that shouldn’t be your “make or break” goal. Remember, time is a resource
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In the end, your readers don’t really care if your blog wins the Nobel Prize for Literature
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They only care if it provided the value and information they were searching for when they typed in their search query
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“This isn’t NASA, folks. Content marketing is not a space shuttle. Perfect is not a requirement, nor is it even attainable… Assuming you have the right intentions, no word produced by your hand for the world to see will ever be a waste of your time.”
Marcus Sheridan
The Sales Lion
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Understand your ideal buyers
Address their pain points
Get that content out there
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This is particularly true with topical information or industry trends.If you spend a week creating a blog on these topics, the post will end
up irrelevant. Your readers already got the same info elsewhere.
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Once a blog is published, you can always update content as trends or ideas change
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What’s most important is to get that content out there, indexed and shared
across social media channels.
Your readers want solutions to their problems, not works of art.
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We live in the On-Demand Economy, and businesses that aren’t able to adapt are going to falter while those that are thrive. When a user
wants certain information, they want it then and there.
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You’ll never generate the blog leads you’re after if each article takes your writer(s) a week to develop
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Address the tough questions, create that content and put it out there for the world to
see (and find).
Business blogging isn’t about exemplary craftsmanship or creating the “perfect”
article; it’s about helping people.
The more frequently and effectively you can do that, the more business you’ll
ultimately generate through your blog.
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