Download - Wijze Case: A/B testing
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A/B Testing
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Process
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Operate
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Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!
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Optimize
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A/B testing
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Target audience
SectorRamen/deuren
Belgium
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Increase conversions: quote requests.
SituationContactform: request price offer.Analysing Google Analytics: important exit pages.
Doel
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Actions‣ Identify exit points in Google Analytics
‣ Setup alternative page
‣ Setup A/B test
‣ Interpret the results
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Original page:
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Alternative page:
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A/B test
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A/B test
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‣ Improved version yields 34,32% extra conversions.
Result
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‣ If 3000 visitors/month: from 600 to 840 quote requests.
‣ New page = 240 more quote requests each month!
Result
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Process
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We deliver strategy, execution and tools to help you score in digital.
We will make you awesome in digital.
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Questions?
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Wijs bvba
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