wijze case: a/b testing
Post on 21-Oct-2014
2.092 views
DESCRIPTION
Why A/B testing deliTRANSCRIPT
A/B Testing
Process
Operate
Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!
Optimize
A/B testing
Target audience
SectorRamen/deuren
Belgium
Increase conversions: quote requests.
SituationContactform: request price offer.Analysing Google Analytics: important exit pages.
Doel
Actions‣ Identify exit points in Google Analytics
‣ Setup alternative page
‣ Setup A/B test
‣ Interpret the results
Original page:
Alternative page:
A/B test
A/B test
‣ Improved version yields 34,32% extra conversions.
Result
‣ If 3000 visitors/month: from 600 to 840 quote requests.
‣ New page = 240 more quote requests each month!
Result
Process
We deliver strategy, execution and tools to help you score in digital.
We will make you awesome in digital.
Questions?
Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.be
BE 0473.071.275