Windows 10
Volume Licensing
Overview
Name
Title
Agenda
Windows 10 Desktop Editions
Edition Audience Benefits
Consumers and BYOD
1. For Windows 7/8.1 devices for one year after the Windows 10 launch, delivered through Windows Update
2. Requires Software Assurance
Availability
Windows 10 Home
• Familiar and personal experience
• All-new browser great for doing things online
• New ways to get organized and be productive
• Up-to-date with latest security and features
OEM
Retail/ESD
Free upgrade1
Windows 10 Pro
Small, lower mid-size
businesses
• Management of devices and apps
• Support for remote and mobile scenarios
• Cloud technologies for organizations
• Update quality confidence with broad market validation
OEM
Retail/ESD
VL
Free upgrade1
Windows 10 Enterprise
Mid-size and large
enterprises
• Advanced security
• Extensive device and app management
• Full flexibility of OS deployment & update control2
• Microsoft Desktop Optimization Pack (MDOP) 2
VL
Windows 10 Education
Educational institutions,
students, teachers, and
administrators
• All the features of Windows 10 Enterprise
• Simplified upgrade and deployment from Windows 10
Home
VL
“Get Current” Upgrade Plan
Windows 7 Home
Basic, Home
Premium
Current OS
Windows 8/8.1
Upgrade To
Windows 10
Home
Segment
Windows 7
Professional,
Ultimate
Windows
8/8.1 ProWindows 10
Pro
July 29, 2015 July 29, 2016
Free update is delivered through Windows Update.
Consumer
Commercial
Paid
FPP / VL
UpgradesFree*
6
Upgrade using Windows Update*
via GWX app, one device at a time
Upgrade using the Media Creation Tool
Create an ISO file to deploy to multiple
devices. Configuration Manager can be used
for bulk deployment.
In-place upgrade maintains compatible apps and drivers, most settings, and your files
Digital entitlement certificate is injected into the machine (connectivity required) Reinstalling Windows 10 at a later date uses digital activation, no action needed by
the customer After the upgrade, device based entitlement can be bulk reset to VL keys** Help in keeping devices up-to-date after upgrade with new features and security
7
VL Usage Rights customers with the following VL agreements can upgrade qualified devices using VL bits
and activation keys. This allows them to skip the upgrade step using Windows Update or the media creation
tool. However, this process does not create a Windows 10 Pro license for these devices.
Qualifying Programs:
• Enterprise Enrollment
• Enterprise Subscription Enrollment
• Campus and School Agreement
• Enrollment for Education Solutions
• Select Agreement
• Select Plus Agreement
• Microsoft Products and Services Agreement
8
Customers fill out a form available on the licensing website to confirm the devices they intend to upgrade to
Windows 10 under this option. In the link above, select Document Type “Windows 10 upgrade”
Windows 10 Mobile Editions
Edition Audience Benefits
Consumers, Small, Mid
Size, Large Enterprises,
Academic Institutions
Availability
Windows 10 Mobile
• OEM
Windows 10 Mobile
Enterprise
Mid Size, Large Enterprise
with IoT scenarios
• Update control
• Integrated peripherals
• Multi role support and lockdown
• OEM (IoT), VL
• Cortana
• Office for Windows Mobile
• Protection against modern security threats
Special systemsLong Term Service Branch
Consumer devicesCurrent Branch
Updates installed via Windows Update as they arrive
Keeping hundreds of millions of consumers up to date
Large and diverse user base helps drive quality of the OS updates
BYOD devices are up to date and have the latest security features
No new functionality on long term servicing branch
Regular security updates
Control with WSUS
Examples: Air Traffic Control, Emergency Rooms
Business usersCurrent Branch for Business
Update their devices
after features are validated
in the market
Windows as a Service
Delivery of Updates
Windows as a Service
Edition
Windows 10 Home
Windows 10 Pro
Windows 10 Enterprise
Update Deployment Options
Windows UpdateCurrent Branch
Windows Update
Windows Update for Business
WSUS
Current Branch
Current Branch for Business
Windows Update
Windows Update for Business
WSUS
Current Branch
Current Branch for Business
Long Term Servicing Branch
Windows 10 Education
Windows Update
Windows Update for Business
WSUS
Current Branch
Current Branch for Business
Windows Offerings Through Volume Licensing
Windows 10 Pro
Windows 10 Enterprise
Windows Software Assurance (SA)
Windows Virtual Desktop Access (VDA)
Available per User or per Device
Windows 10 Education
Windows 10 Mobile Enterprise
Windows 10 Pro in Volume Licensing is sold only as an upgrade
Licenses are available through Open License and Select Plus/MPSA.
Requires a qualified underlying operating system license
Current Branch/Current Branch for Business
Windows 10 Pro in Volume Licensing
Enterprise edition can be purchased with Software Assurance for additional benefits
Standalone upgrade licenses can be purchased in Open License and Select Plus/MPSA (LTSB only)
Requires a qualified underlying operating system license
Enterprise edition Current Branch, Current Branch for Business is available exclusively to active SA customers
Windows Enterprise in Volume Licensing
Windows 10 Enterprise with Software Assurance
Features Windows 10 Enterprise Windows 10 Enterprise
with Software Assurance
Exclusive Enterprise
features
Granular UX Control* ● ●
Credential Guard* ● ●
Telemetry control via GP/MDM* ● ●
Device Guard* ● ●
DirectAccess ● ●
Windows to Go Creator ● ●
AppLocker ● ●
BranchCache ● ●
Flexibility in how you
deploy and use Windows
Access to current Long Term Servicing Branch (10 years of support)** ● ●
Access to future Long Term Servicing Branches (10 years of support)** ●
Choice of and ability to mix:• Current Branch
• Current Branch for Business
• Long Term Servicing Branch
●
Virtualize, manage,
restore with MDOP
Microsoft User Experience Virtualization (UE-V) ●
Microsoft Application Virtualization (App-V) ●
Microsoft BitLocker Administration & Monitoring (MBAM) ●
Microsoft Advanced Group Policy Management (AGPM) ●
Microsoft Diagnostics and Recovery Toolset (DaRT) ●
Version rights,
foundational benefits
and support
Windows To Go Rights ●
Virtualization rights ●
24x7 and extended hotfix support ●
Training vouchers and e-learning ●
* New with Windows 10 Enterprise Edition** If a customer drops SA, they still retain rights to the current LTSB, but they lose rights to future LTSBs
Windows 10 Enterprise with Software Assurance
Features Windows 10 Enterprise Windows 10 Enterprise
with Software Assurance
Exclusive Enterprise
features
Granular UX Control* ● ●
Credential Guard* ● ●
Telemetry control via GP/MDM* ● ●
Device Guard* ● ●
DirectAccess ● ●
Windows to Go Creator ● ●
AppLocker ● ●
BranchCache ● ●
Flexibility in how you
deploy and use Windows
Access to current Long Term Servicing Branch (10 years of support)** ● ●
Access to future Long Term Servicing Branches (10 years of support)** ●
Choice of and ability to mix:• Current Branch
• Current Branch for Business
• Long Term Servicing Branch
●
Virtualize, manage,
restore with MDOP
Microsoft User Experience Virtualization (UE-V) ●
Microsoft Application Virtualization (App-V) ●
Microsoft BitLocker Administration & Monitoring (MBAM) ●
Microsoft Advanced Group Policy Management (AGPM) ●
Microsoft Diagnostics and Recovery Toolset (DaRT) ●
Version rights,
foundational benefits
and support
Windows To Go Rights ●
Virtualization rights ●
24x7 and extended hotfix support ●
Training vouchers and e-learning ●
* New with Windows 10 Enterprise Edition** If a customer drops SA, they still retain rights to the current LTSB, but they lose rights to future LTSBs
If Windows 10 SA drops, the customer retains Enterprise features
ONLY (LTSB).
They must uninstall Windows Enterprise CBB and reinstall the OEM Pro or Enterprise LTSB version.
Education edition is sold as an upgrade with SA in academic programs
New student benefit available through academic programs
Requires a qualified underlying operating system license
Education edition Current Branch and Current Branch for Business is available exclusively to active SA customers
Windows Education in Volume Licensing
Mobile Enterprise in Volume Licensing
New for Windows 10
Included under SA per User
Standalone upgrade licenses can be purchased in Open License and Select Plus/MPSA
Current Branch for Business
Both Include:
Access to Enterprise Edition
Flexible Use Rights
SA Benefits
Licensing the Primary Device
PC
Yes NoQualified OS required
YesLocal install rights No
Enterprise + SAHow to license VDA
Simpler license management via:
• Windows SA per User
• Windows VDA per User
• Windows SA per User Add-on
Flexibility on how you deliver Windows
Windows Enterprise edition across devices
Licensing per User Windows SA and VDA per User put users at the
center of their devices
Windows SA per Device
x86 PC/Mac
Windows SA per User
x86 PC/Tablet PC/Mac
S t a r t Justin
Tablet/Phone/Chromebook(RT/WinPhone/iOS/Android)
The Power of Windows SA per UserPer Device (Traditional Model)Enterprise Desktop Platform
Per User (New Model)Enterprise Cloud Suite
License Model Per Device Per Primary User – No limit on devices
Licensing Requirements Each device requires Windows Pro Only primary device must be Win Pro
Local Install of Ent.
EditionOn a single device
On any Windows 7/8/8.1/10 Pro device
or ≤10.1” Windows tablet
VDI For a single device Available on any device
MDOP Purchased for each device Included across all devices
Mobile Enterprise Purchased for each device Included across any device <8”
Windows VDA per Device
Thin client
Windows VDA per User
x86 PC/Tablet PC/Mac
S t a r t Justin
Tablet/Phone/
Chromebook(RT/WinPhone/iOS/Android)
The Power of Windows VDA per User
Per Device (Traditional Model) Per User (New Model)
License Model Per Device Per Primary User – No limit on devices
Licensing Requirements Each device requires VDA license No device licensing requirements
Local Install of Ent.
EditionN/A
On any Windows 7/8/8.1/10 Pro device
or ≤10.1” Windows tablet
VDI For a single device Available on any device
Thin client
MDOP Purchased for each device Included across all devices
Mobile Enterprise Purchased for each device Included across any device <8”
Windows per User Add-on vs. USL
SA VDA
Windows SA per User
Add-On
Windows SA
(device)
Windows SA per User
Full USL
Windows Pro QOS Windows Pro QOS
Windows SA per User
Add-On
Windows VDA
(device)
Windows VDA per
User USL
Thin client
Windows Offerings by VL Program
Offering
Open LicenseOpen Value &
Subscription
Select Plus &
MPSA
Enterprise
Agreement &
Subscription
Enrollment for
Education
Solutions
(Under CASA)
School
EnrollmentExisting New
Windows Pro Upgrade
Windows 10 Enterprise 2015 Upgrade
Windows Enterprise Upgrade with SA
Windows SA per User
Windows SA per User Add-on
Windows VDA per Device
Windows VDA per User
Mobile Enterprise Upgrade
Windows 10 Education Upgrade with SA
*OVS-ES only
*
Includes Windows 10 Enterprise features at lower price point, plus the ability to perform in-place upgrades from Windows 10 “core”.
Windows Branch Options by License Offering
Offering
Current Branch Current LTSB Past LTSBs1 Future LTSBs
Existing New
Windows Pro Upgrade
Windows 10 v2015 Enterprise Upgrade
Windows Enterprise Upgrade with SA2
Windows SA per User
Windows SA per User Add-on
Windows VDA per Device
Windows VDA per User
Mobile Enterprise
Windows 10 Education Upgrade with SA2
1Includes legacy editions of Windows
2If SA dropped, will have perpetual rights to the current LTSBs only, with downgrade rights.
3Windows Education Current Branch
3
Upgrading Legacy Windows Embedded devices to
Windows 10Customers running legacy Embedded SKUs will be
able to upgrade to Windows 10 through Volume
Licensing.
All Legacy Embedded SKUs have been added to
the Qualified Operating System list for Windows
10 Enterprise to upgrade.
Note: select Embedded SKUs will have device
usage restrictions from their EULAs carry through
upon upgrade to Windows 10.
Existing Windows 10 Industry device
customers are eligible for an Enterprise
Upgrade & SA if they want to move to
current branch or a newer LTSB. Note:
Retail/Thin Client Industry devices are
subject to usage restrictions and local use of
the software only.
Qualifying Operating Systems Windows 10 EnterpriseWindows 10 Enterprise(Restrictions carry through)
Windows Embedded 8/8.1 Pro, Industry Pro
Windows 7 for Embedded Systems Professional,
Ultimate
Windows Embedded POSReady 2007
Windows XP Professional for Embedded Systems
Windows XP Embedded
Windows Vista for Embedded Systems Business,
Ultimate
Windows 2000 Professional for Embedded
Systems
Windows NT Embedded for Embedded Systems
Windows Embedded 8/8.1 Industry Pro Retail,
Standard
Windows Embedded 7 POSReady Pro, POSReady,
Standard
Windows Embedded 2009 POSReady, Standard
Windows Embedded for Point of Service (WEPOS)
Qualifying Operating Systems1
New Enterprise Agreement
(EA)/Open Value Company-Wide
(OV-CW)
Existing EA/
OV-CW
Microsoft Products and Services
Agreement (MPSA)/Select Plus/Open3Academic and
Charity
Windows 10
Enterprise (N, K, KN)2, Pro (N, K, KN, diskless)
Education, Home
Windows 8 and Windows 8.1
Enterprise (N, K, KN), Pro (N, K, KN, diskless)
Windows 8 and Windows 8.1 (including Single Language)
Windows 7
Enterprise (N, K, KN), Professional (N, K, KN, diskless), Ultimate
Home Premium, Home Basic, Starter
Windows Vista
Enterprise (N, K, KN), Business (N, K, KN, Blade), Ultimate
Home Premium, Home Basic, Starter
Windows XP
Professional (N, K, KN, Blade), Tablet Edition (N, K, KN, Blade), XP Pro N, XP
Pro Blade PC
Home, Starter
Apple Macintosh
1Includes to 32-bit and 64-bit operating systems.2N, K, and KN are specialized editions available for certain markets.3All except Academic, Charity, and OV-CW
Qualifying Operating SystemsThe following operating systems qualify for the Windows 10 Pro Upgrade or Windows 10 Enterprise Upgrade through
Microsoft Volume Licensing.
There are two changes coming to GGWA for Windows 10:
1. Annual adjustment of non-USD pricing to reflect changes in local market conditions.
2. GGWA-SMO and GGWA-A SKUs will be available worldwide via the Open program.
GGWA in Volume Licensing