Download - Winnipeg Film Festival Case Study
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2Index
Research ................................... 3-8
Word List ..................................... . 9
Logo ....................................... ..... 10
Personas ......................................11
Poster ..................................... 12-15Final Poster .......................... 16-17
Ticket ...................................... ..... 18
Badge ..................................... ..... 19
Mailer ..........................................20
Mobile App ......................... 21-25
Thank you .................................. 26
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2Info graphic
Info graphic reflects research.
My ApproachIm a strong believer in mastering
the foundations to build strong
design from the ground up. I will
use basic shapes and colors with
advanced techniques to create
tasteful design.
I will create design that is simple
yet elegant, and pays respect to
the venue it represents. I will mix
modern looks with classic design
concepts.
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3Linear Research
Top Left: Northern lights film
festival concept 1.
Bottom Right: Northern lights
film festival concept 2.
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5Linear Research
Top Left: Emotional rescue
film festival.
Bottom Right: Shoot me film
festival.
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6Linear Research
Top: Ann Arbor film festival.
Bottom: New York in motion
film festival and the Tribeca
film festival.
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7Linear Research
Top: Tacoma film festival.
Bottom New York architectureand design film festival.
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8Word List
Captivating
Modern
Cutting edge
Emotional
Exciting
Sexy
Classy
ContemporaryTheatre
Film crew
International
Awards
Classic
Exciting
Ratings
Anxious
Best in class
EliteFun
Amazing
Special
Final three words are:
Modern
Classy
Exciting
Target AudienceMy target audience will be the general public, and the best way to advertise is street merchandise.
Hats and tee-shirts, street posters, pamphlet hand outs, buttons, and business cards.
Hiring a small team to create a scene in a populated market area, such as a screen casting is a great
way to create a buzz and get the word out.
The people who would attend the festival would be students, movie buffs, reviewers, small
magazines, newspapers and independent free lancers, sponsors, and investors.
design gets people interested and constantly
wanting to be a part of any design.
Ill use basic shapes to generate interest and
connect audiences instantly with the design.
Bringing these two elements together, and
create a great harmony that ties it all together.
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11Digital Logo Design
The digital design of the logo
was a blend of high contrasting
shapes combined together
to make a unique element. Aclean modern serif font was
chosen due to its reduced look
and simply touch.
The logo was design using the
two shapes, and having one cut
out a section of the other one.
The idea behind the logo was
simplicity and sophistication.
The contrast portraits thesophistication and brand-ability
the logo needs to carry itself,
While the shapes interacting
allowed this logo to be simple
and powerful because of its
recognition. De-constructing
one recognizable object into an
abstract design gave this logo a
unique and strong presence.
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2Personas
Film Crew: Jeffery Laredo,Melissa Harther, Heather Algsh,Rick Perkins, and Fred Goy are:
(Te Winnipeg Wonders)
Name: Teah Ewharekuko
Age: 21
Occupation: Hair Stylist
Interests: Avid movie watcher,
horse rider and trainer, social
media consultant, and blogger.
Story: Teah blogs daily to her large
following of 8,000 people. She is awell known hair stylist, and deals
with people in a social manner
daily through the internet, and
her occupation. People often ask
her what festivities to attend on a
weekly basis.
Featured films at the festival.
Name: Tiago Lars
Age: 38
Occupation: News ColumnistInterests: His two dogs,
independent news analogy,
community planning, movies,
and investments.
Story: Tiago writes weekly
articles in local newspapers
about festivities around his city.
He is an aspiring film writer, and
loves to do movie reviews for
online websites.
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11Poster Concept 1.2
The success of the final concept
lead the design to have some
special effects added, in thisrender a film grain was added
to emphasize independent
movie making.
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11Poster Concept 2.1
This version of the concept
uses shapes to create points of
interest for the viewer to focus
on, the line work directs theeye towards key points and
emphasizes the information.
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11Poster Concept 2.2
The same grain filter was
applied to the alternate cover
art to try and achieve a vintage
film feel. This alternate versionshows strength in flow and
line works.
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11Poster Concept 2.3
A minimalistic concept was
produced to try and simplify
the design idea and emphasizethe concept. This ended up
showing promise with the
predominant shapes at the
bottom of the page.
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11Poster Final
The design of the poster art
had to have a mysterious and
modern film feel. I blendedthe look of an independent
film with a staged scene that
showcases film and acting. I
added the digital components
of the logo and clean font to tell
the complete story. In this final
version a theatre curtain was
placed at a low opacity in the
white space on the left side of
the panel. This concept showedthe strongest concept while
staying true to the message.
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11Poster Final
Poster art displayed on a local
bus shack.
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20Ticket Design
The ticket design is to pay
tribute to film; the logo is
shaped like a f`aux film reel,
the text is faded to look likeits being shown by a film
projector, and the watermark
is indicative of record buttons.
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20Badge Design
The badge design is to pay
tribute to film; the logo is
shaped like a f`aux film reel,
the text is faded to look like
its being shown by a film
projector, and the watermark
is indicative of record buttons.
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22Mailer
The mailer mimics the shape of
classic film strips. It uses red as
its primary color to pay tributeto original film circles shown at
the beginning of movies.
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21Mobile App
The mobile app will allow
users to access ticket buying,
information about the event,
trailers, and dates with timesthey can attend.
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21App Trailer Screen
Additional movie trailers
can be watched on the
mobile app.
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21App Calendar Screen
Dates and location can be
found on here.
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21App Ticket Screen
Tickets can be purchased at
the ticket screen.
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23Credits
A special Thank you toanyone who took the time to
look through the Winnipeg
film festival visual campaign.
Created by ............................................................................... Sean Wilson
Designs by .............................................................................. Sean Wilson
Content provided by ............................................................ Sean Wilson
Contact Email .......................................... [email protected]
Contact Phone Number .................................................. (204) 510-2596
Website ......................................................................www.swvisuals.com
The End.